BUSINESS ECONOMICS

Submitted to: Mr. Naeem Ahmed

By: Bravos

Members:
Ahmad Saleem SPR-BBA-003
Farhan Khalid SPR-BBA-028
Mamoona Nighat FA-MBA-047
Moneeb Farooq Raja SPR-MBA-069
Nauman Saeed SPR-MBA-071
Nouman Ilyas SPR-MBA-072
Sahar Gul SPR-MBA-083

DEPARTMENT OF MANAGEMENT SCIENCES

CIIT-ISLAMABAD (H-8)

YEAR-2008
 DEDICATION
Our work is dedicated to our beloved Parents, brothers, sisters and all of
our well wishers.
 ACKNOWLEDGEMENT
“To Him belongs the dimension of the Heavens and the earth, it is He who gives
Life and death and He has power over all things.”
(Al-Quran)

All acclamation to Allah who has empowered and enabled us to accomplish the task
successfully. First of all we would like to thank our Allah Almighty who really help us
in every problem during the project. We would like to express our sincere and humble
gratitude to Almighty whose Blessings, help and guidance has been a real source of
all our achievements in our life.
We would like to admit that we completed this project due to parents who pray for our
success.
We also wish to express our appreciation to our supervisor Mr. Naeem Ahmed who
help us a lot and introduce us to new dimensions of knowledge. And we would like to
acknowledge all staff member of IT lab of Comsats Institute of Information
Technology.
Last but not the least our team efforts, support, cooperation and encouragement
showed by each members in the group with each other.
 Abstract
Every organization, whether it is a multi national, private business, government
offices, etc. depend on its people. These people working as General Managers must be
trained and kept motivated, offered good working environment and must be
acknowledged at work.

Telecom industry is growing in Pakistan, with new companies getting license the
competition is tough as a result the consumer is getting benefit and enjoying cheap
call rates. With a population of 15 million country, telecom is one of the best revenue
generated industry. As voice over IP, web conferencing and online video sessions are
becoming popular these companies have bright future ahead.

Mobilink GSM, a subsidiary of Orascom Telecom, started its operations in 1994, and
has become the market leader both in terms of growth as well as having the largest
customer subscriber base in Pakistan - a base of over 30 million and growing. We
pride ourselves on being the first cellular service provider to operate on a 100%
digital GSM technology in Pakistan that also provides state-of-the-art communication
solutions to its customers.

Mobilink offers exclusively designed tariff plans that cater to the communication
needs of a diverse group of people, from individuals to businessmen to corporate and
multinationals. To achieve this objective, we offer both postpaid (Indigo) and prepaid
(JAZZ) solutions to our customers. Compared to our competitors, both the postpaid
(Indigo) and prepaid (JAZZ) brands are the largest brands of their kind in the Pakistan
cellular industry.

In addition to providing advanced voice communication services that makes the lives
of millions that much easy, we also offer a host of value-added-services to our prized
customers. At the same time, Mobilink places high importance to its coverage, which
is why we cover you in 8000+ cities and towns nationwide as well as over 120
countries on international roaming service. In other words, we speak your language,
everywhere.
 TABLE OF CONTENTS

1. INTRODUCTION TO MOBILINK………………………………………...1-11
1.1. Mobilink vision and values…………………………………………..….1-2
1.2. Mobilink PCO……………………………………………………………...3
1.3. Super Brand………………………………………………………………..4
1.4. SMS fever…………………………………………………………………..5
1.5. Jazz Budget Tariffs…………………………………………………..….5-6
1.6. Jazz Ladies First……………………………………………………...…7-8
1.7.Head Office……………………………………………………..8
1.8. The Industry Growth…………………………………………………...8-9
1.9. Highest Potential: Low Penetration…………………………………….10
1.10. Pakistan Leading the Region…………………………………………..11
2. INTRODUCTION TO UFONE……………………………………………...12
2.1. Company profile……………………………………………….……..12-13
2.2. Prepay, Postpay Connection…………………………………………13-15
2.3. Head Office…………………………………………………………….....15
2.4. Prepay Tariff………………………………………………………….15-17
3. INTRODUCTION TO TELENOR………………………………………18-22
3.1. Telenor Talkshawk Har Second………………………………………...18
3.2. Tariff………………………………………………………………….19-20
3.3. Telenor Talkshawk 30 Second…………………………………………..21
3.4. Features…………………………………………………………………..21
3.5. Where to Buy……………………………………………………………..22
4. INTRODUCTION TO WARID…………………………………………..23-31
4.1. History…………………………………………………………………23-24
4.2. Zahi Tariff……………………………………………………………..24-27
4.3. Zem Features…………………………………………………………..27-31
5. INTRODUCTION TO PAKTEL…………………………………………32-37
5.1. History…………………………………………………………………32-34
5.2. Brand……………………………………………………………………...34
5.3. Party Time……………………………………………………………..34-37
5.4. Contact…………………………………………………………………….37
6. INTRODUCTION TO INSTAPHONE…………………………………..38-41
6.1. Tariff………………………………………………………………………38
6.2. Company……………………………………………………………….38-39
6.3. Value Added Service……………………………………………………...40
6.4. Contact Us………………………………………………………………....41
7. Group Work……………………………………………………………………42
8. Appendix………………………………………………………………………..43
Mobilink:

Vision:

"To be the leading Telecommunication Services Provider in Pakistan by offering

innovative Communication solutions for our Customers while exceeding Shareholder
value & Employee Expectations".

Values:

Commitment to Total Customer Satisfaction:

Customers are at the heart of our success. They have placed their trust and confidence
in us. In return, we strive to anticipate their needs and deliver service, quality and
value beyond their expectations.

Passion for Business Excellence:

We strive for excellence in all that we do. We aspire to the highest standards and raise
the bar for ourselves everyday. This commitment to delivering world-class quality
translates into unmatched service and value for our customers and all stakeholders.

Trust & Integrity:

At Mobilink, we take pride in practicing the highest ethical standards in an open and
honest environment, and by honouring our commitments. We take personal
responsibility for our actions, and treat everyone fairly, and with trust and respect.

Respect for People:

Our relationships drive our business. We respect and esteem our employees and all
stakeholders. We believe in teamwork, empowerment and honour.

Responsible Corporate Citizen:

As the market leader, we recognize and fulfil our responsibility towards our country
and the environment we operate in. We contribute to worthy causes and are dedicated
to the development and progress of the society.

President and CEO

Zouhair Abdul Khaliq

Premier Cellular Company:

Mobilink Pakistan Premier Cellular Company Claims be to have 10 Million

Subscribers nation wide what you call such a company pioneers giants whatever but
the fact is that Mobilink is the largest Cellular Company in Pakistan.

Mobilink being the pioneers of introducing cellular networks in Pakistan established

themselves as the major cellular company of Pakistan. Covering almost every city of
Pakistan.
Mobilink is giant is this the reason that they are still expensive as compare to other
companies like Ufone and Warid Tel. As people relay on Mobilink services that’s why
Mobilink still charging high rates people specially business class hesitate to switch to
other cellular company.

Company is large and has the largest subscriber base in Pakistan. Mobilink recently
started GPRS services with RS. 500/month of unlimited usage this is the treat for
GRPS users those who want to take their office with them Mobilink give them ease
with reason able charges. Mobilink also started 3 friend and family number with a
charge of 2.25/min still expensive as compared to Warid but giving incentive to
subscriber there is an additional cost of RS 25 to add friends and family number
which is not fair.

Mobilink has the good infrastructure and network is established well. Mobilink
Website is designed to perfection and give impressions that professional are sitting
behind to manage it. Every thing is clear and described on the website navigation is
clean and no one seems to be lost on the web.

Mobilink is major cellular company and will stand in first place many years to come.
With professional approach and highly skilled staff behind Mobilink is the premier
choice for subscribers nationwide. The only problem I see with Mobilink is the call
rates, which in my point of view are somewhat high. As the competition is growing I
hope the rates will be cut down to attract more subscribers.

Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, started its operations in

1994, and has become the market leader both in terms of growth as well as having the
largest customer subscriber base in Pakistan - a base of over 30 million and growing.
We pride ourselves on being the first cellular service provider to operate on a 100%
digital GSM technology in Pakistan that also provides state-of-the-art communication
solutions to its customers.

Mobilink offers exclusively designed tariff plans that cater to the communication
needs of a diverse group of people, from individuals to businessmen to corporate and
multinationals. To achieve this objective, we offer both post-paid (Indigo) and prepaid
(JAZZ) solutions to our customers. Compared to our competitors, both the post-paid
(Indigo) and prepaid (JAZZ) brands are the largest brands of their kind in the Pakistan
cellular industry.

In addition to providing advanced voice communication services that makes the lives
of millions that much easy, we also offer a host of value-added-services to our prized
customers. At the same time, Mobilink places high importance to its coverage, which
is why we cover you in 8000+ cities and towns nationwide as well as over 120
countries on international roaming service. In other words, we speak your language,
everywhere.
Mobilink PCO:

For the first time ever Mobilink brings Mobilink PCO, a revolution in its own right
that shall surely set apace the way our consumers communicate at the grass root level.
Mobilink PCO is a fixed wireless phone that has special PCO functions capability. It
consists of two LCD's that helps customers to keep a tap on the duration and the
costing of the calls they make.

This latest venture from Mobilink is aimed at bringing prosperity and happiness for
all the people throughout Pakistan. It's a complete self-employment solution for the
people of Pakistan, fulfilling their dreams and aspirations.

Mobilink PCO does not only give its consumers higher returns on a very low
investment but it will also create a world of better prospects in terms of a consistent
source of income for them.

Wherever you are, throughout Pakistan whether the remotest deserts of Sindh or the
spectacular peaks up north expect unparallel coverage from your Mobilink PCO.

With this unit you shall experience even higher returns even though the investment in
terms of capital is very minimal. Mobilink PCO is a world of opportunities within its
self.

 Exceptional coverage and the ease of its wireless technology-carry it wherever

you wish
 Load the free jazz card provided and embark on a successful business venture
right away
 Benefit from after sales services
 Mobilink PCO is second to none

All solutions to your communications needs lie within Mobilink PCO kit, Load the
included Rs. 600 jazz card provided and embark on a successful business venture
right away.

PCO kit includes:

PCO Wireless Handset.

Rs. 600 Jazz card.

PCO Banner.

PCO Tariff Stickers (Large size International and Local).

PCO Tariff Stickers (Small size International and Local).

PCO Tariff, Phone and recharge guide.

PCO Call logs register.

Pen.

SuperBrands:

Today Mobilink – a company at the forefront of technology stands tall with the
world's strongest brands. Pakistan 's favourite cellular service is the first ever-cellular
network to have been awarded with the ' SuperBrands' accolade. Reliability,
innovation, growth and performance above and beyond others are what set us apart.
We thank all our family members for making Mobilink indigo and Mobilink Jazz
achieve the superbrand status.

Mobilink indigo, The Ultimate Postpaid Experience:

Explore the next level of personalized and value-driven services that come together as
the indigo experience. Enjoy value that remains unrivalled with an enhanced indigo
lifestyle that better delivers on your business and personal communication needs.
Experience an array of services exclusive to indigo, which are contoured to become
your absolute expression.

Latest Offers

Mobilink indigo brings you a brand new, virtually unlimited tariff package that will
have you talking for hours, with free minutes across all networks for a fixed bill at the
end of every month.

Jazz introduces, Apna Jazz Connection ON Karein, made specifically for those of you
who have not yet had the chance to experience our new rates. We have already posted
an unconditional Rs. 30 worth of balance to those of you who have not used your Jazz
connection since March 15th. Now experience the new Jazz rates and use this Free
balance in any way you like.

But that’s not all...

Everyone who has received the 30 rupees is eligible for even more free balance. To be
eligible, you simply have to recharge and Mobilink would match the recharge amount.
Rewarding users for there continued loyalty; this campaign is bound to win back
those of you who had moved on.

Jazz, your connection for life.

Terms and conditions:

 100% extra free balance will be given on the first recharge only
 Maximum amount of extra free balance to be given to any subscriber
will be Rs.300.
 In case of any recharge the bonus amount will be posted in subscriber’s
account in 4 days. Any amount of more than Rs. 75 will be staggered
 over a period of 2 months i.e. Rs. 75 after 4 days and rest will be given
30 days later.
 This limited time offer is valid till 25th May 2008.
 Jazz Share will not be available to all these subscribers during the promotion
period.
 All government taxes apply.

Jazz heats things up this summer with Jazz SMS fever! Now with rates as low as 1
paisa per SMS, all our valued customers can text to their hearts’ content! With 3
different packages available for all Jazz users, you can choose your own SMS
package and enjoy these SMS rates throughout the month!

Please find below the details of the SMS fever packages:

Rs. 100 Unlimited SMS for 1 month

Rs. 50 500 SMS for 15 days
Rs. 15 100 SMS for 7 days

Simply SMS ‘FEVER’ to 222 to subscribe to your desired package.

Jazz budget is now more powerful than ever with an amazing package, and a
completely fresh look! Offering remarkable rates and package features, it is the
best way to stay in touch with millions of Mobilink family members in Pakistan.
Furthermore, a unique and innovative feature for Jazz Budget this time is Happy
Hour, with exciting rates to all Mobilink numbers for 1 hour in the day of your
choice (3 time bands are available to choose from).

Jazz Budget Tariffs:

Jazz Budget Tariffs

Details Rates

Outgoing calls to any Mobilink number Rs. 0.40 / 30 seconds

during selected Happy Hour Window *

Outgoing to 3 F&F Mobilink numbers Rs. 0.75 / 30 seconds

Outgoing calls to any Mobilink number Rs. 0.90 / 30 seconds

Outgoing calls to all mobile Rs. 0.99 / 30 seconds

networks in Pakistan

Outgoing calls to all Landline

Rs. 0.99 / 30 seconds
numbers in Pakistan

SMS (Jazz to Mobilink) Rs. 1.0 / SMS

SMS (Jazz to other networks) Rs. 1.5 / SMS

Bolo SMS Outgoing (Mobilink) Rs. 2 + tax per 2 IVR minutes

Bolo SMS Outgoing (Any other network) Rs. 3 + tax per 2 IVR minutes

Bolo SMS Receiving directly Free

Bolo SMS Receiving later Rs. 1 + tax per 2 IVR minutes (this is available for
Mobilink subscribers only)

MMS Outgoing per 50 KB (Rs.) 6

MMS Receiving (Rs.) Free

GPRS Rate per MB (Rs.) 18

 Call 123 to select Your Happy Hour Window from the following three options:
 8 am to 9 am
 11 pm to 12 am (midnight)
 12 am (midnight) to 1 am
 One Happy Hour Window selection will remain active for twelve months. Once selected, Happy
Hour Window cannot be changed within next 30 days
 Call 121 to add / modify your F&F numbers.
 Charges for F&F number addition / modification are Rs. 15 + tax per number *
 First Package Conversion is offered free of charge. For Subsequent Conversions Rs. 15 + tax *
will be charged.
 Government taxes apply

* Limited time offer

Happy Hour Feature IVR Call Flow

To Select New Happy Hour Time Window or Change existing Time Window

Step 1 Call 123 from your Jazz Budget connection

Step 2 Press 7 to enter Happy Hour feature category

Step 3 Press 1 to select the Happy Hour menu

From the Happy Hour menu, press 2 to set a new time window / change existing
Step 4
time window

Select the Happy Hour time window using one out of following three codes:

 enter 08# to select the 8 AM to 9 AM window

Step 5
 enter 23# to select the 11 PM to 12 AM window

 enter 24# to select the 12 AM to 1 AM window

New Happy Hour time window will be set, provided customer has sufficient balance (Rs 17.25) and in
case of window change, he has spent more than 30 days on previous window

For Information about Current Set Happy Hour

Step 1 Call 123 from your Jazz Budget connection

Step 2 Press 7 to enter Happy Hour feature category

Step 3 Press 1 to select the Happy Hour menu

From the Happy Hour menu, press 1 to get the information about the current set
Step 4
Happy Hour
The IVR menu will provide following information:

 Existing Happy Hour time window

 Percentage discount applicable
 Validity of existing Happy Hour Window

 Days after which existing window change is allowed

Jazz Ladies First:

For the first time ever, a package designed especially for ladies – Jazz Ladies First is
your command on the very best. From sizzling recipes to tips on looking your best are
all an SMS away. Remarkably low calls rates.

Women around the globe love to talk for hours on end, and Jazz understands this
need to the fullest, thus introducing its brand new revolutionary offer, where you
can talk for as low as Rs. 5 / hour! This enticing new offer is surely every
woman's dream come true, bringing forth a product that will now satiate their
desire to talk more and more for hours.

For us. Your comfort always comes first!

 Talk for hours at Rs. 5 / hour using special discounted hourly rate (1,2)
 Beauty tips, mouth watering recipes, healthy diets and so much more all via SMS Special
discounted call rates

 Lower outgoing call rates 2nd minute onwards

Jazz Ladies First Tariffs

Details Rates

Outgoing calls - Any Mobilink number (11pm - 7am) Rs. 5.00 / hour (1,2)

Outgoing calls - Any Mobilink number ( 3pm-6pm ) Rs. 1.50 / min

Outgoing calls - Any Mobilink number (1st Minute) Rs. 2.50 / min

Outgoing calls - Any Mobilink number (2nd minute Rs. 1.50 / min
onwards)

Outgoing calls - To Landline numbers (inclusive of Rs. 2.50 / min

interconnect charges)

Outgoing calls - Other mobile networks (inclusive Rs. 2.50 / min

of interconnect charges)

SMS based Value Added Services Subscription Rs. 30 / month

SMS (Push based Value Added Services) Rs. 2.00 / SMS

SMS - Any mobilink number Rs. 1.00 / SMS

SMS - Any other network Rs. 1.50 / SMS

Bolo SMS Outgoing (Mobilink) Rs. 2 + tax per 2 IVR minutes

Bolo SMS Outgoing (Any other network) Rs. 3 + tax per 2 IVR minutes

Bolo SMS Receiving directly Free

Bolo SMS Receiving later Rs. 1 + tax per 2 IVR minutes (this is
available for Mobilink subscribers only)

MMS Outgoing per 50 KB (Rs.) 6

MMS Receiving (Rs.) Free

GPRS Rate per MB (Rs.) 18

100 10.0
Cellular Penetration (%age)

100% 80 Million Cellular

Cellular Penetration (%age)

9.0
35 Subscribers 80.3
90%
80 30
(Billions)
Population (billions)

8.0 75.5
2.5
Subscribers in millions

80% 30
40%
7.0 68.0
Subs (Million)

70% 63.2
60 25
2.0
6.0
sector - Telecom
58.422
- Formation of PTCL deregulated which
GSM connections

60%30%
20 5.0
1.5 - Issuance of 2 ends
50%
40 4.0 cellular PTCL’s monopoly
40% 15
20%
1.0
AMPS licences 1134.5 - Paktel acquires GSM
30%
10
3.0
- Mobilink becomes licence becoming
20 20% 2.0 third 5 the 3rd
12.8
10% 0.5
5 operator
2 & 1st GSM GSM operator
10% 1.0 1 operator5.0 in Pakistan - New LDI & cellular
0.7 1.7 2.4
0%
0 - Only 0
0.0
0% one
0.0 Mobilink base (1994)
bigger than 80% countries of the licenses awarded
Sep J un 99 Mar 00 Dec Sep world!
J un 02 Mar 03 Dec Sep J un 05 Mar 06 Dec Dec
-2003
Calling
Dec 02party pays J un-05Warid &Sep-07
Telenor
Feb-02

Feb-06

Feb-07

Feb-08
Feb-03

Feb-04

Feb-05

JSep
un-05 Sep-05 Dec-05 Mar-06 J un-06 Sep-06 Dec-06 Mar-07 J Mar
un-07 06Dec-07
Jun-01

Jun-02

Jun-03

Jun-04

Jun-05

Jun-06

Jun-07

1970 1980 1990 2000 2010 2020 2030 2040 2050

2002 2004 03 J un2005 2006 2007
Oct-01

Oct-02

Oct-03

Oct-04

Oct-05

Oct-06

Oct-07

operator, 00
98 J un 01
W Right
orld
Mar
Right
Growth
00
Here
02
Here
Asia in
01
inAfrica
Sep 03
Europe
04
04
Northern America
0606 07Dec Dec 07
1947
Europe:-
TOTAL
1990Pakistan
Western Asia
1991
Europe:
-
Western
regime introduced
USA/Canada Sri Lanka W 2002
ORLD Americas
PENETRATION
Bangladesh enter 2003
Africa
Middle
India East - present
USA/Canada
Asia
Nepal Pacific Africa
Offering fixed AsiaAsia
Potential
 Govt taxes apply
