Haji Biriyani follows the distinction business strategy. Haji Biriyani is famous for keeping a celebrated Mughalian food item alive in Dhaka with glaring success. It is one of the most famous restaurants in Dhaka. Its brand name alone brings in scores of customers. Haji Biriyani serves premium quality food that is laced with the original Mughalian flavor of biriyani.
While Haji Biriyani does not offer any side dishes with their biriyani, the quality and taste of their biriyani is so far ahead of their competitors that their customers are not put-off by the lack of choice. Customers relate Haji Biriyani with a sensational experience and expect not only great taste but good quality of food as well. Compared to their competitors, Haji Biriyani offers their biriyani at a more affordable price. They make their biriyani with mustard oil instead of butter which retains the attention of health conscious people and sets them further apart ffrom their competitors.
Buying the ingredients Cooking the biriyani Serving the customers Packaging parcel orders Logistics and infrustructure management Effective CRM system Marketing the product Wait staff, Cleaners and Security Value Chain:
Primary Activties:
Support Activities:
Reinvestment Decisions:
While Haji Biriyani is very successful, introducing a few more food items that go with the Mughalian theme will add to the business value. Their profits should be reinvested in hiring experienced chefs with extensive knowledge of side dishes and desserts which were famous in the Mughalian era and training assistant chefs for this venture.
They should also look into improving and expanding their premises. Customers rarely get open seats as soon as they arrive and the lackluster interior does not give the restaurant the royal ambiance that should accompany this traditional cuisine. If the seating area was expanded and the interior redesigned to suit the cuisine, value would be added to the business.
MGT-372 SEC: 07 Group: 08 Assignment Topic: Business Strategy and Value Chain for Haji Biriani
Name
Id Samin Yeaser Khan 1120420030 MD. Nurul Absar 1120304030 Parimita Rahman 062476030 Zulekha Islam 1230263630 Fattah Ur Rahman 1220475030 Nazifa Anjum 1220149030 Nayem Bin Khaleque 1120385530