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Cequity ACE™ - Service Partnership

(CASP) Program
Grow your business. Add the power of offshore managed services.
By being a part of the Cequity ACE™ Service Partnership program, it is a
first step towards taking advantage of the valuable benefits and resources
of the Cequity ACE™ hosted services offering. CASP program enhances
your customer database marketing capability, analytics and campaign
management. Thereby, it improves your ability to go-to-market using our
shared services platform.
 Why should be a part of the CASP program?

The CASP program is mainly designed to benefit small & medium-sized IT and business consulting organizations
who want to add the power of building off-shoring component to their service offerings in customer database marketing,
analytics & campaign management.

Over the last decade or so, off-shoring of services has been a well accepted business model. This industry was approximately
$450 billion global industry in 2007. The trend is increasingly catching-up across all companies and the smaller IT & business
consulting organizations who increasingly want a share of this pie too.

The key questions that these small & medium-sized IT & business consulting companies have are:

1. How do I build a competitive advantage for my business using the off-shoring model?

2. How do I leverage my deep client relationships further and yet offer them a relatively lower cost of services model that
they constantly seek from me?

3. How can I de-risk my business using an extended partnership model across countries like India?

4. With clients becoming comfortable with KPO outsourcing, my business size does not help me take advantage of
this trend. Can I find a company who understands this need of mine?

5. Customer database marketing, analytics and campaign management are niche service areas. How do I work with
a company who has the expertise to offshore and deliver this service?

6. Can I increase the scale of my business by outsourcing this service while increasing my revenues, profits & margins?

Do all this & more, with Cequity’s CASP program

Cequity’s CASP program has the answers to all your questions. If you are a part of Cequity’s CASP program, there are host of
unparalleled benefits that you can take advantages of:

You can offer this service with very little upfront IT investments. As a member you can offer this as service offering and
Cequity’s offshore team will provide you with all the support

Helps you host your client’s customer database in a world-class data centre environment

Helps you run complex analysis & do exploratory discovery of data through customer transactional behaviour with
ease & convenience

Helps you run scaled-up campaigns across multiple touchpoints be it email, mobile, direct mail, call centre etc.

Access to best-in-class customer database marketing, analytics & campaign management professionals to scope, run
and support your client’s needs

A revenue sharing model that’s attractive and helps you grow your business

World-class service & project support for your business

Infrastructure platform to support a scalable business

Cequity’s CASP Program – How does it work?

EIGHT Easy steps

We have designed an engagement model that’s easy and simple for you to get started. Here are some easy steps on how you
could take advantage of this program:

Step 1 : Give your acceptance for the CASP Program

Step 2 : Cequity will assign an account manager for your business

Step 3 : Account manager will identify & handle your project needs across all your managed service needs –
Customer databases, analytics & campaign management
 Step 4 : Account manager will familiarize you with Cequity ACE™ services & modules

Step 5 : Simply shortlist a list of potential prospects where you already provide or want to offshore the service

Step 6 : Cequity’s account manager will work with your needs for identified clients and develop specific scope of work and
deliverables based on your requirements and help you submit a proposal with key resources & time costs

Step 7 : On proposal acceptance by client, Cequity’s account manager will assign key resources for specific projects

Step 8 : Account manager will publish project milestones, manage deliveries on key requirements, for example, one view
customer database, templatized campaigns development & execution, discovery & trends dashboards etc.

CASP Program - Key benefits

Access to Cequity’s resources with no upfront financial commitment

Access to Cequity’s tools & technology on a shared services platform

Dedicated account manager to help you support & grow your services in customer databases,
analytics & campaign management

Showcase significant cost savings to your clients

Leverage the power of off-shoring to ensure you earn higher margins

Revenue sharing that’s extremely attractive

About Cequity ACE™

The software powers the hosted solution, delivers rapid data segmentation through to comprehensive analytics, campaign
management and measurement & reporting. Cequity ACE™ is able to consolidate and merge this data into a ‘single view
of customers’ with a consistent format making it easily accessible and functional for a variety of marketing purposes

This is a saleable solution, powerful, fast and easy to use

With the simple drag and drop feature the tool requires no programming skill

The data reads faster, as it reads data column wise as compared to other legacy tools which read data row wise

Contact Us:
Worldwide Offices
India USA
Mumbai office : Chicago office :
105-106, 1st Floor, Anand Estate, 189-A, Sane Guruji Marg, 626, Grove Street, Evantson, IL 60201
Mahalaxmi, Mumbai-400 011, India
Phone: +91 22 23000133 / 23054039, Fax: +91 22 23053809

Website: www.cequitysolutions.com Email: info@cequitysolutions.com