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DEFINE
Part 3 of 8 - Define Phase
• What is
Measure • What is
Improve • How do we
Important? • How are we wrong? • What needs guarantee
doing? to be done? performance?
Objective:
To identify and/or validate the business
improvement opportunity, define critical
customer requirements, map processes and
Control Measure
Performance build effective teams. Performance
Improve Analyze
Performance Opportunity
Increase Profits
Reduce
Increase Sales ….
Expenses
Expand Reduce
Markets Warranty Costs
c
Customer
O
Output
P
Process
I
Inputs
S
Supplier
Other Tools:
• KANO
(Use nouns) (Use verbs) Analysis
• Quality
Functional
1
Deployment
• Porter’s Five
2 Force Model
• Malcolm
Baldridge
3
National
Quality Award
4 • Team Charter
• Quick Win
Opportunities
5
Identification
• BCG
6 Quadrant
• Etc.
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