The ASEAN integration urges SMEs to level up and adapt
to changes, as the demand increases for higher quality of
products and regional competition becomes stiffer, says PLDT First Vice President and Head of SME Business Kat Luna-Abelarde. The diversity, however, will provide them the freedom and creativity to develop new products and services that can potentially spur economic growth within their local economies and the ASEAN economy as a whole.
On top of harnessing the benefits of a single ASEAN market, SMEs should also understand their crucial impact to the local and regional economy. For one, they are considered the main drivers of the economic landscape for most of the ASEAN countries, as they account for more than 90 percent of business enterprises throughout the region, and employ between 50 to 99 percent of its respective countrys workforce.
In the Philippines, they represent 99.6 percent of the operating business enterprises, generating up to 32 percent of the countrys Gross Domestic Product. This highlights the role that they play in providing jobs for the local and regional workforce, which translates to more income for their own businesses and local economies.