Oracle . CX Strategy & Design Workshop . DesigningCX.

com
Design New
Experiences
Brainstorm Innovation
Consider Brand Attributes

Select Innovation


New Attitude & Behavior

CX Hypothesis
Evaluate &
Prioritize
Evaluate Attitudes

Prioritize Focus
Determine Impact
Readout
Create Initial Map
Create Persona

Map Behavior



On Stage Experience




Attitudes


Back Stage Support
CX Journey Mapping Process
Drop line of focus string
We focused here, because.
Add Detail to
Understand
Brainstorm Needs


Consider Trends


Define Roles & Processes
Evaluate & Frame
Issue or Opportunity
Evaluate Needs


Evaluate Issue / Opportunity


Build CX Design Canvas
INSTANT
REBATE
DUE TO
BREAKDOWNS