Rubric Template

(Rubric for Marketing Function)

Beginning Developing Accomplished Exemplary Score

1 2 3 4

Merely sat Fully engaged in

Participation in Made a couple of
and listened brainstorming,
Group Made a couple of suggestions, and
to other other group
Brainstorming suggestions, but tried to encourage
Session for the
group members showed
didn’t press ideas others to agree
Purpose of members significant
with them
deciding on a suggestions interest in ideas
business

Defined P,
Knowing,
demonstrated its
Understanding,
Defined P, and importance, and
and Applying Did not
Only defined P demonstrated its how it would be
the Four Ps define P
importance used to market
the businesses
products/services

Development Included name of

of a Signe for Included Included name of business, Included all of
the Business only the business and products/services the businesses
name of the products/services to be sold, and contact
business to be sold hours of information
operation

Presented Presented only

Presented only Presented all
Class only one three poster
Presentation of poster board
two poster boards poster boards
boards
Poster Boards

Described the Describe the

Written Report Only
Described the marketing marketing
described
marketing function, the four function, the four
the
function and the Ps, and why the Ps, and why the
marketing
four Ps business will be business will be
function
successful successful

Written by Robin Stewart. Last updated 12/15/09.