A STUDY ON CUSTOMER PERCETION TOWARDS TVS VEHICLES AT

RAMANAD

1. Name:
2. Sex: Male [ ]

Female [ ]

3. Age
(a) 18-25 [ ]

(b) 25-40

[ ]

(c) 40-55

[ ] (d) above 55

4. Occupation
(a) Business [ ]

(b) Professional [ ]

(d) Student [ ]

(e) Others [ ]

(c) Employee [ ]

5. Income Level
(a) 5000 15000 [ ]

(b) 15000 25000 [ ]

(c) above 25000 [ ]

6. Which Model did you buy?

Apache

[ ]

Scooty Streak [ ]

Flame [ ]

Star city [ ]

Sport [ ]

XL

Jive

Wego [ ]

[ ]

[ ]

Others specify ---------------------------------------7. How did you know TVS?

(a)Friends [ ] (b) Advertisement [ ] (c) Relatives [ ]

(d) Others [ ]

8. Are you satisfied with product briefing done by the sales executives?
(a)Yes [ ]

(b) No [ ]

9. Have you gone for test drive?

(a)Yes [ ]

(b) No [ ]

10. What is your opinion about overall sales processes?

(a)Very Good [ ]

(b) Good [ ]

(c)Fair

(d) Poor [ ]

[ ]

(e) Very poor [ ]

11. Are you satisfied with the after sales service provided by dealer?
(a)Yes [ ]

(b) No [ ]

[ ]

11.a) If no Specify the reason ------------------------------------------------------------12. Do they have expert mechanics that can cater to the needs of the customer?
(a)Yes [ ]

(b) No [ ]

13. Rank the attributes of TVS bikes as per your performance,

( Rank 1-Most attractive, 6-Lease attractive )
Style [ ]

Mileage

Comfort [ ]

[ ]

Price

[ ]

performance [ ]
Brand Name [ ]

14. What is your opinion on the performance of TVS BIKES?

Excellent [ ]

Good [ ]

Satisfactory [ ]

Poor [ ]

Very poor [ ]

15. How is the availability of spare parts of the TVS?

Easily Available [ ]

Hardly available [ ] Not available [ ]

16. When it comes to service the bike, where would you prefer?
Service centre [ ]

Authorized dealer [ ]

Local Mechanic [ ]

17. Rank the factors which have influenced you purchase of TVS bike?
(Rank 1- Most influenced, Rank 6- Least influenced)
Power

[ ]

More colours [ ]

Style

[ ]

Price reduction [ ]

Free accessories [ ]

Fuel efficiency [ ]

18. Rank the companies as per your preference?

(Rank1-Most, Rank-Least)
TVS

[ ]

Suzuki

[ ] Hero

Yamaha [ ]
[ ]

Bajaj [ ]
Other [ ]

Honda [ ]