Proposed Outline for Industry Analysis

I. Industry
a. Industry Definition
b. Products and Services
c. Product Process
d. Industry and Macroeconomy (Can place the Input-Output portion of the
paper)
i. Contributions to GDP/Economic Output
ii. Contributions to Employment
iii. Contributions to Foreign Exchange
iv. Linkages with the Rest of the Economy
e. History of the Industry
i. Different Players
II. Industry Condition
a. Demand
i. Target Market
1. Profile
2. Purchasing Power
ii. Market Size
iii. Demand Determinants
iv. Bargaining Power of Buyers
b. Supply
i. Raw Materials Sourcing
ii. Investment Requirements
iii. Bargaining power of Suppliers
c. Regulatory policy Framework
III. Industry Structure
a. Market Structure
b. Degree of Rivalry (with other firms or with other products)
c. Barriers to Entry and Exit
d. Cost Structure
IV. Industry Conduct
a. Pricing Policies
b. Advertising/Promotions
c. Production/Marketing Strategy
V. Industry Performance
a. Financial Ratios
b. Industry Attractiveness
c. Critical Success Factors
d. Key Risk Areas
VI. SWOT Analysis of the Industry
VII. Industry Prospects
VIII. Proposed Policy, Reform, or Strategy