CELEBRATE LIFE CHRISTIAN CHURCH ABBREVIATED

CAMPAIGN PLAN
Of
SATURDAY
NIGHT FEVER
Molly Caldwell, Kristina Varnalis, Shana
Trego,
Josh Wagner, Adam Schickling, & Tiffany
Shuman
Millersville University of Pennsylvania
Principles of Public Relations (COMM 251)
Dr. Jennifer F. Wood

Introduction:
Celebrate Life Christian Church (CLCC) is a non-denominational church located in
Lancaster, Pennsylvania. The church currently holds three services per weekend, plus
several activities throughout the week. It is a growing, diverse congregation, led by head
pastor Steve Taylor and assistant pastor Andrew Fulton. The church is currently located in
the Oregon Pike Business Center, which is on Oregon Pike, north of Lancaster City;
however, CLCC hopes to be in a new building, which will be just a few miles down the
road, by spring 2010.

Situational Analysis
Celebrate Life Christian Church currently holds three services – one on Saturday evening
at 6 PM, which averages about 50 people, one on Sunday morning at 9 AM, which
averages about 80-90 people, and another one on Sunday at 10:30 AM, which averages
about 90-100 people. The church would like to increase overall attendance, as well as
retain guests, eventually making them partners in the church. CLCC would primarily like to
concentrate on increasing and retaining attendance in the 18-29 demographic, because it
is the least represented in their congregation. The church would like to create programs
that appeal to this demographic, as well as partner with local universities to bring CLCC’s
message and mission to their campus.

Campaign Goals
1. To increase overall attendance at Celebrate Life Christian Church by 25% by
June 30, 2010.
2. To increase community awareness and increase interest in Celebrate Life
Christian Church.
3. To increase attendance and retention in the age 18-29 demographic.

Key Publics
Internal Publics
Executive Staff – primary public
Church Elders – secondary public
Volunteer Staff – secondary public
Current Church Partners – secondary public

External Publics
College Students (ages 18-29) – primary public
Other Young Adults (ages 18-29) – primary public
Campus Ministers – primary public
Nearby neighbors – secondary public