Design Specifications

1. What?
Information about the company, what do they do? What are they trying to achieve with this
project?
Its a medieval event, They do medieval banquets and put events on that evening. They are
trying to achieve an evening of entertainments and fun. for a evening day out to bring
something different, instead of the normality during the wee.
2. Who?
Who do you thin its target audience will be?
The target audience will be !" upwards. #very body welcome.
3. What?
What ey message does the final design need to deliver? What is the $loo% or $feel required%
&e.g. my company is friendly and funy
The ey message it needs to put across is fun, e'citing, something new. The loo I wont to
create is fun, entertaining and friendly.
4. How?
(ow does the client want the audience to respond to the project?
The client wants the audience to respond to this project by seeing the flyer and getting e'cited
and interested enough to mae the response to get in touch with the corrected details such as
address, phone number and email address, to as questions on the forth coming events.
5. Where?
Where is the product going to be displayed?
)astles, tourists information centre, library, local shops, e'ample supermarets, independent
shops ie baery, ect.
6. Visual Style?
What ind of visual style would be suitable?
*isual style is something big and strong and eye catching lie a striing night that is going to
catch the eye first then injected colours around the rest of the flyer properly use colour of blue
to suggest what part of the day you wont them to attend. +ut the use of other colours that will
wor together to be more eye catching.
. !raphic types
What graphics or other images could you use?
The main image I would be using is a night, then use of castles, only one or two, try not
mae it to paced, small and simple, Images to show of the banquets, and events. I wont to
create a graphic that is eye catching and putting smaller images in, not only go together but
create a new images to get the audience looing at the images instead of just reading the
information that is given.
". #ypography $font style an% si&e'
What font will you use for large te't and what will you choose for body te't? What does the
font style suggest? Is it appropriate? Will the message be readable?
The font style for the large te't would be a font style called ,etch -othic ,chool. .nd the
body te't would be the same but instead of large print a medium si/e would be better,
(owever when I put them together it might they may not loo good with being the same font,
so I might put a different font called cardinal. The fonts I have chosen I thought about it being
readable from the large te't to the body te't, on the dafont. )om, I looed at the different
styles and theses two were the most readable by putting the te't in medieval banquet is on
0riday, I thought about this a lot because I notice this a lot by not being able to read it clearly
you lose interest and by that you would lose a lot of the audience.
(. )olour sche*e
What ind of colours could you use? )omplementary, contrasting, harmonious or
monochromatic? What message or mood will they suggest? Is it appropriate?
The colours I would use is silver, blue the right blue, maybe moonlight blue. 1ainly to show
that it is evening2night event. .bit of white in the right places. In this case the the colours I just
mentioned would be complementary with each other, the mood and the type of event would
not go well with striing colours such as bright yellow, bright red, big bold colours. I wont my
information to wor well and not to distracted the reader with written information with bright
3)0# )ertificate in -raphic 4esign
Design Specifications
colours that would distracted the reader from reading.
5roject Title6 777777777771edieval flyer
77777777777777777777777777777777777777777777777777777
3)0# )ertificate in -raphic 4esign