Discovering New Horizons In

Business-The Role Of Technology

Thaiseer & Anupama.M.Unni
SNT Global Academy Of Management Studies And
Technology
The purpose of
a business is to create a
customer.

Peter Drucker
But now ?????????????



The purpose of a business is to create a customer
who creates customers.


Make no mistake. Were in a new era.
Thanks to social media,

no longer get by simply by shouting one-way
messages at customers.

The convergence between the consumer
and the social media. The customers
voice can be heard anywhere

Building a strong social media presence
in the minds of the consumer will
affiliate each other.

Building a strong social media presence
requires consistency.



Improve search engine rankings
Increase brand awareness
Increase positive brand mentions online
Improve overall customer service and satisfaction
ratings
Earn more sales
What kind of goals should you set for your social
media campaign?


The adoption of social media is widespread for businesses in the
emerging markets.
on average are 20 to 30 percentage points
more likely to use social media than counterparts in the UK,
Australia, Germany or Canada.

Surprisingly emerging markets seem to be quickly finding that social
networks offer yet another opportunity to leapfrog the competition
in the developed markets.

social networks tend to be consumer-focused and therefore provide
a cost-effective marketing channel.










Not surprisingly, the majority of businesses use
social media to enhance their relationships with
their customers.
Eg: McDonalds Canada uses social media to answer to
very tough questions from their customers. They set
up a website through which they will answer all
customer questions. Not by an auto-response or
driving customers to a text heavy page, but through
live social media answers.


A customer questioned as
Why does your food look different in your
advertising than in the store?



Mc Donalds response to this question was the
second fresh approach to customer service using
social media.

They released the video as to how a photo of a
burger is made, prepped and finessed

The video has had over 5 million views and
answers customers questions in a direct fashion.

Many companies are already
increasing their paid advertising
activity on social networking sites,
in part due to the high level of
trust consumers place in friends
recommendations and online
opinions. Brands should be
watching this emerging ad
channel closely as it continues to
grow.

Customers are using social networks as an
important channel to find, receive, and
communicate information about the products
and services they use.
So creativity plays an
important role in it.


B2C Facebook interaction is 30% higher than
average on Sundays
The average midsize or large company (1000
employees or more) has 178 social media
assets
Facebook is the most important social media
lead generation tool for b2c marketers i.e 77%
saying they had had acquired a customer
through Facebook, compared to 60% for a
company blog)
Lets watch an advertisement Which was
recently uploaded in FB
A REAL LOVE STORY

Among B2C companies, 77% said they had
had acquired a customer through Facebook,
making it more effective than a
company blog (60%),
Twitter (55%), and
LinkedIn (51%)

Sales
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
face book
Company blog
twitter
Facts That Is To Be High Lighten

We have thrown light on some quick facts
about the role social media that is currently
playing in this business world that influence the
consumer behavior, courtesy to the 2012 Social
Media Marketing Industry Report:

94% of all businesses with a marketing department
used social media as part of their marketing
platform
Almost 60% of marketers are devoting the
equivalent of a full work day to social media
marketing development and maintenance
43% of people aged 20-29 spend more than 10
hours a week on social media sites.

85% of all businesses that have a dedicated
social media platform as part of their marketing
strategy reported an increase in their market
exposure

58% of businesses that have used social media
marketing for over 3 years reported an increase
in sales over that period.


To conclude.
Simplicity of use is likely to increase the
already-existing challenges of trust, intimacy
and reciprocity of ties.


Social Medias impact on the future of
business will be felt enterprise-wide, offering
fresh opportunities for business
transformation.