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A B C D E F G H I J
Profit & Gambit Co. Advertising-Mix Problem
Television Print Media Range Name Cells
Unit Cost ($millions) 1 2 AdvertisingUnits C14:D14
IncreasedSales E8:E10
Increased Minimum IncreasedSalesPerUnitAdvertising C8:D10
Sales Increase MinimumIncrease G8:G10
Stain Remover 0% 1% 0% >= 3% TotalCost G14
Liquid Detergent 3% 2% 0% >= 18% UnitCost C4:D4
Powder Detergent -1% 4% 0% >= 4%
Total Cost
Television Print Media ($millions)
Advertising Units x1 x2 0
Increase in Sales per Unit of Advertising