Harbour Lights Fish and Chip Shop Sensory Evaluation of Cod

Sample A (Cornish) 1: Like

Extremely
2: Like Very
Much
3: Like
Moderately
4: Like
Slightly
5:Neither
Like Nor
Dislike
6: Dislike
Slightly
7: Dislike
Moderately
8: Dislike
Very Much
9: Dislike
Extremely
Any Additional Comments and Justifications for Your Choice.
Odour 4 32 28 17 19 5 4 1 0
Appearance 9 42 33 10 8 6 2 0 0
Texture 15 36 24 10 15 11 5 0 0
Taste 15 34 25 10 7 12 4 1 0
Sample B (Barents) 1: Like
Extremely
2: Like Very
Much
3: Like
Moderately
4: Like
Slightly
5: Neither
Like Nor
Dislike
6: Dislike
Slightly
7: Dislike
Moderately
8: Dislike
Very Much
9: Dislike
Extremely
Any Additional Comments and Justifications for Your Choice.
Odour 1 27 26 17 18 12 6 1 0
Appearance 6 32 33 14 9 9 2 1 2
Texture 10 35 21 15 3 14 7 2 0
Taste 15 30 22 16 3 11 7 4 0
Thank you very much for completing this anonymised sensory evaluation. Now please turn this paper over and take a few moments to answer some
questions about yourself and your attitude towards the purchase of the UKs favourite fish; Cod.
Please take a drink of water before tasting each of the samples. Do not turn this paper over until you have completed all sections of each table for both samples.
Please place a tick in the box which corresponds most with your feeling towards each of the categories and try to justify your answers for each category in the
additional comments box by writing some descriptions and/or some reasons for your level of like/dislike.

Question YES / A NO / B Other (Please Answer) If you wish, please provide further information
to support your answer
Do you live in Cornwall? 80 22
Do you purchase food from a fish and chip shop on average more
than once a week?
3 93
Do you purchase food from a fish and chip shop on average more
than once a month?
47 53 1
Do you consider what part of the world the cod you purchase
has come from to be an important factor when purchasing cod from
a fish and chip shop?
50 46 3
If you had the choice between eating:

(A) Locally caught Cod without official sustainable certification.
or
(B) Internationally caught Cod which has sustainable certification.

Which would you choose? Answer A or B
65 42
Would you choose to purchase Cod more regularly if you knew it
was sourced from the stock which is certified as one of the most
sustainable in the world?
70 32 1
Would you purchase Cod more regularly if you knew it was sourced
locally from the Western Channel by Cornish fishermen?
54 34 1
Which Cod do you believe would taste better?
(A) Cod caught and deep frozen immediately at sea and eaten
within 30-90 days?
(B) Cod caught and stored on ice and eaten within 7 days?
Answer A or B
34 66 2

Once again, thank you for your participation in this sensory evaluation. The results will be collated and analysed with the target of producing a scientific journal article for
the Fish and Chip shop industry and raising the awareness of the issues surrounding overfishing and the sourcing of Cod on a local level. If you would like to be informed of
the results of this test then please leave your email address on the sheet provided.