Over the last 130 years M&S has grown from a single market stall to become an international

multi-channel retailer. They now operate in over 50 territories worldwide and employ almost
86,000 people. Remaining true to their founding values of Quality, Value, Service, Innovation
and Trust, they work hard to ensure their offer continues to be relevant to their customers.
Through diversifying their store locations, channels and product ranges they are reducing their
dependence on the UK and broadening their international focus.
Presentaion on the
Strategic
Mangement
of
Mark & Spencer
Presented by:
Shahadat Hossain
Student ID: 1201046
Amit Chowdhury
Student ID: 1201078

Ashak Hossan Chowdhury
Student ID: 1201146
Success story of M & S comprises a varities of elements
that is the subject matter of this presentation. As per
Mark & Spencer it is the fusion of four elements (Pillar):
1. Inspiration
2. Intouch
3. Integrity
4. Innovation

Strategy of
Branding


I
n
n
o
v
a
t
i
o
n

Marketing


Supply Chain Management


Human Resources


Portfolio Risk Management


Strategy of Mark & Spencer
Portfolio Management
Style & Living
Home & Garden
Lingerie & Nightware
Food & Wine
Flowers & Gifts

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M
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&

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Expansion Programme:

Acquired adjacent units
Converted stock rooms to new floors
Opened outside warehouse

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Introducing Sattelite Store:

Specialized Small branches
Customized Outlet in Specific Area


Strategy of Mark & Spencer
Marketing Strategy:
Competitive Price
Variation of Product
Improvements in Display
International Outlet
On Line Marketing



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M
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Human Resources

Lower Staff Cost
Less Turnover
Off Shore Business

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M
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Others:

M & S Charge Card
Simple Operations
Interest of the Stakeholders
Fair Dealing


Q & A