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Shoppers Stop started in 1991 with its first store in andheri, Mumbai. The Company houses a host of many international and domestic brands. SS offers GIFT VOUCHERS of denomination ranging from Rs 250 to Rs 5000.
Shoppers Stop started in 1991 with its first store in andheri, Mumbai. The Company houses a host of many international and domestic brands. SS offers GIFT VOUCHERS of denomination ranging from Rs 250 to Rs 5000.
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Shoppers Stop started in 1991 with its first store in andheri, Mumbai. The Company houses a host of many international and domestic brands. SS offers GIFT VOUCHERS of denomination ranging from Rs 250 to Rs 5000.
Drepturi de autor:
Attribution Non-Commercial (BY-NC)
Formate disponibile
Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
• Shoppers' Stop Limited is a chain of Retail stores in India owned
by K. Raheja Corp.
• Group - The Company houses a host of many international &
domestic brands across various categories such as apparel, accessories, cosmetics, home & kitchenware as also its own private brands.
• SS started in 1991 with its first store in Andheri, Mumbai.
• With a Gross Retail Turnover of Rs. 8996 million, Shopper's Stop has become the highest benchmark for the Indian Retail Industry. VISION AND MISSION STATEMENT • " To be a global retailer in India and maintain its No. 1 position in the Indian market in the Department Store category."
• “No thing but the best"
ORGANIZATION STRUCTURE MD CEO
HR Operation B&M Finance Business
Initiative PRODUCT MIX • Identified the need for and created a suite of brands that reflect Styles, International Class and Fashion
• Private Brands have been introduced and
developed after a careful analysis of Customer Requirement. PACKAGING The previous packets of Shoppers Stop had the previous logo while the new packets which are being widely distributed have the company symbol on it.
The company has also
brought out collectible shopping bags for selective distribution with different themes and launched the first in the series based on the theme 'Fashion through Ages'. PRICE • Shoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price. LOCATIONS PROMOTION • Communication Strategy-Reaching out to the customers in their own style and language E.g.- The first Shoppers Stop store in Lucknow was named “Tehzeeb”.
• Organizes major Promotional Events from time to
time e.g. “Fly to Santa Land”, “Gear up for the school” and “Salwar Kameez Dupatta Exchange” etc.
• Organizes Local Festivals like Durga Puja in
Kolkata, Onam in South and Dhanteras in North. PRINT ADVERTISMENTS OUTDOOR HOARDING SALES PROMOTION
• GIFT VOUCHERS • VARIOUS FESTIVE OFFERS GIFT VOUCHERS
Shoppers Stop offer Gift Vouchers
of denomination ranging from Rs 250 to Rs 5000. FESTIVE OFFERS TECHNOLOGY • Focused on leveraging investment and upgrading and revamping existing technology.
• Deploying Warehouse Automation application along with
the multi-purpose handheld devices to enhance efficiency in supply chain.
• Deployed Microsoft Technologies for reliable
communication platform.
• Setting up a Disaster Recovery Plan for critical
application systems. POSITIONING • Shopper Stop positions itself as a Global premium Retailer outlet.
• Shoppers’ Stop is positioned as a family store
delivering a complete shopping experience. PRIVATE LABELS STRATEGY MIX TARGET AUDIENCE: Males and Females,Age-15- 44yrs, High ownership of cars and consumer durables. Evolved Indian who is open to new experiences.
CREATIVE STRATEGY: Bringing alive the
international experience by communicating that Shopper's Stop is their Passport for seeing the Seven Wonders of the World.
MEDIA STRATEGY: Taking the strategy of
'enveloping the consumer' with communication on TV, Press, Hoardings and Radio. Also Point of sale and Direct marketing & PR to complete the 360 degree effect. LOYALTY PROGRAM The name "First Citizen" reflects their commitment to offering their customers the ultimate shopping experience
As a First Citizen, customers
shopping experience becomes even more enjoyable with: •Reward Points for every time you shop at Shoppers Stop. •Exclusive benefits & privileges •Exclusive offers ever so often •Updates on what you can look forward to shop for at Shoppers Stop •Exclusive cash counters at Shoppers Stop so you can spend more time shopping than waiting in a line PHYSICAL EVIDENDE STORE ATMOSPHERICS • Shoppers Stop Ltd. Stresses on Class, Comfort, Convenience where ever it is located.
• Shoppers Stop Ltd. not only concentrates on the
location of the stores but also emphasizes on the ambience and service excellence.
• Shoppers Stop is Indian largest chain of Super
Stores with an aggregate acquired area of 11 lakh sq. feet. PEOPLE FUTURE PLANS • Increasing the Geographical Reach • Partner with Foreign Players so as to expand globally.