Objective: Use public relations experience in traditional and non-traditional media to create fun, innovative and attention-grabbing communications strategies. Employment History: Public Relations Associate OBrien et al. Advertising, Virginia Beach, VA February 2014 Present
Public Relations Experience: Work directly with Public Relations Director to help strategize and create PR plans for various clients Help concept 'big ideas' for clients in a team-based environment with Account Executives and other creatives including videos, social media strategies and PR tie-ins Draft, edit and distribute press releases using AP style Use VOCUS to find media outlets and opportunities for distribution of press releases Draft other types of copy including social media, web copy, video scripts and client presentations Work in an Account Executive capacity to create publications including newsletters and brochures as well as website revisions Responsibly represent clients at meetings in community organizations Work on-site with clients at events to manage press as well as to serve in whatever capacity is necessary including: photographer, brand ambassador and event manager Co-direct the press office at the East Coast Surfing Championships: manage press passes, work with media and contest personnel to schedule interviews and gain media access, draft and finalize press releases and work with editors at various media to achieve coverage Create digital and print press kits Monitor local, national and international news sources for attention created through news releases
Social Media Experience: Achieve overall public relations and marketing goals by utilizing social media to convert owned channels to earned exposure Use Raventools and native social media metrics/analytics to target posts to specific audiences Promote FaceBook and Twitter presence with ads and promoted tweets to extend post reach and maximize quality impressions Advise clients on content marketing strategies including what, where and when to post Create content plans including original content for various clients Manage social media for various clients on platforms including Twitter, FaceBook, LinkedIn and Pinterest 'Live-tweet' and 'live-post' for events using creative copy and images
Education: Bachelor of Science in Mass Communications: Public Relations Cum Laude August 2003 July 2007 Virginia Commonwealth University
Eagle Scout: Boy Scouts of America
Software: Proficiency in: Microsoft Office Suite including Publisher, Windows Movie Maker and Audacity. Some experience with: Adobe Photoshop, Illustrator, InDesign and Premier.
-continued- James Applebach 728 St. Bernard Sq. #4 Virginia Beach, VA 23454 james.applebach@gmail.com (757) 749-4103
Additional Employment History: Public Relations Practitioner (Freelance) Managing Communications Consulting, Virginia Beach, VA May 2010 February 2014 Compose press releases, blog posts, and articles Manage social media for various clients Design brochures and flyers Record and package video
Inside Sales Signs By Tomorrow, Virginia Beach, VA February 2010 February 2014 Create relationships with clients and vendors to solve problems and mitigate future ones Responsible for prioritizing multiple projects and deadlines Collaborate with graphic designer and manage other production associates to create signs with an emphasis on aesthetic appeal that provide a clear message Order all production supplies as needed Install signs of various types on location with the use of power tools, measuring devices, and ingenuity
Commission Electronics Sales hhgregg, inc. Richmond, Virginia October 2009 December 2009 Guide customers in a retail environment catering to their needs through qualification and building rapport Develop a large base of knowledge about hhgreggs products to best help customers
Claims Reviewer Brown Greer, PLC. Richmond, Virginia November 2008 September 2009 Apply company policies and personal judgment to claims for inclusion in, or exclusion from, a medical settlement agreement Commented about claims with correct usage, grammar, and spelling for other staff to consider throughout the claims process Navigate, and enter data into, Brown Greers databases and electronic filing systems
Account ExecutiveNSN, Inc. Richmond, Virginia June 2008 October 2008 Create new logo and slogan for NSN, Inc. with assistance from proprietor Write copy for and design marketing materials Host, and participate in, sales presentations for various audiences Attend numerous networking events to increase awareness of NSN, Inc. Generate leads and follow sales to completion in a B2B environment
References: Kevin Gaydosh Public Relations Director, OBrien et al. Advertising kevingaydosh@obrienetal.com Office: (757) 422-3231 Mobile: (757) 646-6439
Kristi Perron United Way of Hampton Roads and freelance graphic designer kristi.perron@gmail.com (229) 292-7516
Susan Long-Molnar CEO, Managing Communications Consulting managingcommunications@cox.net Office: (757) 513-8633