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1 xyxle ag product photography guide

Taking photos of products is the same as taking


commercial shots (when advertising products).
Paying attention to the products packaging or
choosing a more suitable angle when taking the
picture can guarantee a more successful appearance
in the eyes of the potential customer.
Products must have an attractive presentation in
order to ease up the observation of their features,
like the form, the dimensions or the technical
characteristics.
Product photos are destined to be used in
developing promotional materials (flyers, brochures,
catalogs, outdoor advertising) or even for creating
their packaging.
There can be used a special method in which, by
taking photos on a Plexiglas table, a reflection of the
product appears on the background, thus ensuring
the downside illumination of your object and
subsequently thus eliminating any possible shadows.
The editing process usually follows afterward. The
products are being integrated in a 100% white
background (if this is the case) and all the specific
elements (like brightness, contrast, and any
imperfections that were not observed at the time of
shooting) are being corrected. Depending on its final
destination, the product is being placed on the
suitable background, as decided by the
photographer.
Some essential aspects which cannot be omitted
when taking product photos are the following:
The purpose (final destination) of the photos
what kind of images you are trying to obtain: for
a website / for outdoor advertising / for online or
printed catalogues
The type of products you have
the dimensions: if products are very small, they
need special macro objectives
the reflection (how shiny they are): bottles, globes
and / or aluminum products require some special
shooting techniques (Plexiglas table or special
photo tent)
The photo shoot
the products should be prepared and stored near
the site of shooting
the products must be clean, undamaged and with
no major flaws
the products with major flaws will not be
photographed, but replaced instead
the products which are wrapped in transparent
packaging will have it removed in order to avoid
flare.
Introduction
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The photos have to meet the following
standards
All products should be placed straight against the
camera (for further examples please see the
Standardization section).
The background should always be 100% white
The background dimension: the crop should be
max. 10px from the .products margins
The final size of a photo is 1500/xy px
The used resolution is 72dpi
The following picture is an example of the 10 px crop
margin which is represented by the blue dotted line.
Renaming photos for XYXLE
To upload photos into Xyxle these have to be
renamed as follows (this is not compulsory, it is the
system used by our program in order to assign the
appropriate photo to its product).
EAN_0_1 back picture
EAN_1_1 front picture
EAN_2_1 left picture
EAN_3_1 right picture
EAN_4_1 detailed picture
EAN_5_1 others
EAN_6_1 360 picture
If there are more than one photos for DETAILED or
OTHERS categories these must be renamed as:
EAN_4_2, EAN_4_3, , EAN_4_n (or EAN_5_2,
EAN_5_3, , EAN_5_n).
10 px edge
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Upload photo into your XYXLE account
To upload photos into your XYXLE account first you
have to log on. Afterwards you go to My Products.
A list with all your existing products will be displayed.
From this list you choose the product for which you
want to upload photos and click the EDIT button
from the right side Actions column.
This will get you inside the panel from where you
can upload the photos for that specific product.
From the left menu choose Pics/Logo/Print.
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Click BROWSE to find the picture you want to upload
(from your PC) and then click Save.
You can upload photos from all categories: front
picture, back, left, right, detail, 360 and others.
You can upload more than one photo using the same
operation as above.
The photos will be listed under each other category.
You can delete a photo by simply clicking the X
button from the left side of the photo.
In case you have a large number of photo to upload
into Xyxle, you have to use a FTP client (we work
with Filezilla).
You will be given at that specific point a FTP server
address were to connect to.
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1. Square or rectangular box products
Photo shooting angle: 10-15
Standardization
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2. Products packed in cellophane (chocolate boxes, tea packs, packs of
cigarettes, parfums etc.)
Slim boxes have a 0 photo shooting angle and the cellophane will be
removed to avoid reflections.
Example of a good photo
Example of a bad photo
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3. Envelope products (Knorr, Dr. Otker... etc)
Photo shooting angle: 0
The camera must be perpendicular on the product or on its main label.
The packaging must be straightened and arranged so that the writing is
visible; the rest of the packaging cant be bent or wrinkled.
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4. Products in bags (coffee from 250g, flour, cereals, pasta, rice, sugar,
chips etc.)
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
The packaging must be straightened and arranged so that the writing
is visible; the rest of the packaging cant be bent, wrinkling.
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5. Unsliced cheese
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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6. Sliced cheese, sliced salami/sausages etc
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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7. Yogurt
a. if there are 2 yogurts on the setting
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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b. if there are 4 yogurts on the setting
Photo shooting angle : 10- 15
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8. Plastic box ice cream
a. with the label on its top lid
Photo shooting angle : 0
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b. with the label on its side part
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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9. Cans
a. with the label on the top lid
Photo shooting angle : 0
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b. with the label on the side
Photo shooting angle : 10- 15
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10. Wet-wipes in package
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
The packaging must be directed and arranged so that the writing on
the remaining items is visible and the product is not bent or wrinkled.
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11. Spreadable cheese cups
Photo shooting angle : 10- 15
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12. Food sauces and toothpaste in tubes
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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13. Ice cream boxes or large cups of yogurt
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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14. Chocolate
a. if there is only 1 item per box
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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b. if there is more than one piece in the box
Photo shooting angle : 10 -15
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15. Container packed food
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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16. Food with promotional packaging or box wrapping (juice, beer/soda
cans, canned juice, tetra pak)
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
If possible, the plastic packaging should be removed and bottles
arranged in proper original position according to the boxing, with their
label on the front.
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17. Spices in containers /special mills
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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18. Appliances and electronics
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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19. Decorations and accessories
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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20. Sanitary objects
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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21. Cleaning products packed in plastic containers
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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22. Glass or plastic jar
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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23. Egg crates with lid
Photo shooting angle : 0
The camera must be perpendicular on the product or its main label.
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24. Buckets, baskets, plastic vessel and plastic boxes with covering lids
Photo shooting angle : 15- 20
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25. Disposable products (plates, glasses, sets of cutlery)
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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26. Cooking ustensils
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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27. Toys
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
The product must be removed from the packaging/box.
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28. Cloths, towels, tablecloths and other textile products
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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29. Room freshner and body spray
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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30. Body Care (shampoo, body cream, etc.)
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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31. Dressing/ spices boxes
Photo shooting angle : 10 -15
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32. Sausages/salami etc. unpacked/ packed
Photo shooting angle: 0
The camera must be perpendicular on the product or on its main label.
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33. Kitchen ustensiles
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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34. Sanitary products packed in box wrapping (pampers, toilet paper,
napkins etc.)
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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35. Gift bags
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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36. Bakery
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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37. Liquor bottles and products in glass/plastic containers ( oil, vinegar,
sauce bottles, beverages etc.)
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
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38. Specially created boxes for alcoholic beverage bottles
Photo shooting angle : 0
The camera must be perpendicular on the product or on its main label.
The bottle must be removed from its box and positioned as below.
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38. Umbrellas
Photo shooting angle: 0
The celophane packaging must be removed for this kind of producs.
The product will be positioned as shown in the picture below.