Apparel Industry In India

Apparel Wear Market Value - $39 billion

Expected Growth Rate 9.5% (CAGR) to reach $60 billion by 2017
Womens wear segment 38% market share
Growth rate - 10% CAGR
More than 10 million ladies will be added to working middle class by 2020
Potential Consumers 35 million by 2020.
Surplus Income generated will directly become disposable and increase sales


Porterss five force model
Industry Rivalry
(Low)
Threat of Substitutes
(High)
Bargaining power of
buyers (High)
Threat of New
Entrants (high)
Bargaining Power of
Suppliers (High)
SWOT ANALYSIS
Opportunities

1. No one shop for womens formal (Indian & Western).
2. Increase the number of working women in India to 35
million by 2020.
3. No major organized player in the market.
4. Organized player market share is lowly 15%.
Threats

1. Product is not technologically advanced and
tangible part of the product can be imitated.
2. Threat of substitutes is high.
3. Internal & External competition is high
4. Fashion is evolving every day.
Strengths

1. Parent company Aditya Birla group is a fortune 500
group with cash rich reserves.
2. Successful launches and the other brands are well
known in the market.
3. Established suppliers and distribution network. More
than 1000 exclusive & franchise stores and over 2000
premium multi brand outlets.
4. Winner of several prestigious awards throughout years.
5. Premium and International fashions is available.
6. Caters all types of clothing.
Weakness

1. Sub Brands are similar thus they might not know
the difference in each brands product offering.
2. Global penetration is limited as compared to
international leading brands.