The Academy for Technology & the Classics

Lesson Plan Template

Instructors name: Cermanski Course/Grade: Media Arts

Week of:
Friday, October 3 to Thursday, October
16
Unit Name:
Create a business & related marketing
materials


Common Core/ NM Content Standards:
NMVA7

Essential Question(s):
How can I decide on the most
appropriate marketing materials to
advertise my business?
How can I use strong marketing
techniques?
How can a theme and logo help me to
market a business effectively?
How can color enhance design?

Connections (prior learning/prior
knowledge):

Students are familiar with marketing
materials as they have seen them
throughout their lives
Students are familiar with
advertising, logos, etc. from products
they purchase
Students have already marketing
techniques by making a brochure for
ATC
Other considerations (modifications,
accommodations, acceleration, etc.):

Students who are having trouble
with using technology can be paired
up with another student.
More advanced students can choose
take on more responsibility such as
tutoring others, being responsible for
writing the text for the brochure,
photography, etc.


Resources/Materials
Teacher:
Marketing materials from various
businesses
Microsoft Publisher
GIMP photo editing program
Students:
Flash drive, pen, paper, camera, laptop
(provided by teacher)
Assessment (How will you monitor progress and know students have successfully
met outcomes?)

Daily: Daily observations of students while they are doing their tasks in class.

This Week: Completion of business description and chosen theme

Unit: Completion of all final marketing materials

Time allotted Lesson activities for instructor and
students
FRIDAY OCT 3
Learning Target- TSW view examples of
marketing materials from local
businesses. TSW know this when he/she
creates an idea for his/her own business.

Do NowWhat are some of your favorite
logos? Businesses? What attracts you about
these logos and businesses?
I. Announce winner of brochure
contest
II. Hand out Business Project
description
III. Look at Santa Fe websites (real
burger, whole foods, body, etc.)
IV. Start working on business
descriptions and themes
(1F)Embedded Formative Assessment: Cold call
on importance of having an engaging business
(1B)Closing Activity: Students can share their
ideas for the business they want to create
MONDAY OCT 6
Learning Target- TSW learn to write an
effective business description. TSW know
this when his/her business description is
complete.
Do NowShare your business idea with the
person sitting next to you. Give each other
ideas about what colors/style to use for
your business theme.
I. In Page one of your business
project, type up your business
description.
II. Start working on theme (colors,
font, style). Start with writing the
name of your business in the
colors and font you are thinking
of.
III. Start working on marketing
material.
(1F)Embedded Formative Assessment: One on
one checks on business description thus far
(1B)Closing Activity: Students can share their
ideas business descriptions
TUESDAY OCT 7
Learning TargetTSW learn how to create
effective marketing materials.
Do NowRead the business description of
the person sitting next to you and edit for
grammar, fluency, etc.
I. Work on marketing material.
(1F)Embedded Formative Assessment: One on
check ins
(1B)Closing Activity: Students can share their
ideas for business marketing materials
WEDNESDAY OCT 8
Learning Target- TSW learn how to create a
theme that represents a business effectively.
TSW know this once he/she has decided on
a business theme.

Do NowTake out laptop and show
someone sitting next to you your theme
(colors/font/etc.) Give each other feedback.
I. Work on marketing material,
focusing on theme.
(1F)Embedded Formative Assessment: One on
one check ins on theme
(1B)Closing Activity: Students can share their
theme
THURSDAY OCT 9
Learning TargetTSW learn how to create
an effective logo that markets his/her
business effectively. TSW know this when
his/her logo is complete.
Do NowTake out laptop and show
someone sitting next to you marketing
material. Give each other feedback.
I. Finish marketing material,
focusing on logo.
II. Work on logo
(1F)Embedded Formative Assessment: One on
one check in on logo progress
(1B)Closing Activity: Students can share their
logos
FRIDAY OCT 10
Learning TargetTSW learn how to create
an effective business card. TSW know this
once his/her business card is complete.
Do NowTake out a laptop and show
your logo to someone sitting next to you.
Give each other feedback.
I. Finish Logo
II. Work on business card
(1F)Embedded Formative Assessment: Cold call
on formatting business card
(1B)Closing Activity: Students can share their
business card so far
MONDAY OCT 13
Learning TargetTSW learn how to assess
his/her marketing materials to be sure
his/her theme, products and services are
clearly described. TSW know this once
his/her theme, products, and services are
clearly described.
Do NowTake out laptop, sign in and
start working on business card
I. Work on business card
(1F)Embedded Formative Assessment: Cold call
on importance of having an engaging business
(1B)Closing Activity: Students can share their
products/services
TUESDAY OCT 14
Learning TargetTSW learn to create a
successful business project. TSW know this
once his/her project is complete.
I. Do Now---Take out laptop and
keep working on project.
II. Only two days left to workbe
sure to finish with business card
today.
(1F)Embedded Formative Assessment: one on
one check in
(1B)Closing Activity: Students can share their
projects so far
WEDNESDAY OCT 15
Learning Target--TSW learn how to check a
peers work for excellence. TSW know this
Do Now==Show your project with
someone sitting next to you. Give the
student 2 pieces of feedback1 thing to
when he/she has given his/her peer 3
pieces of feedback he/she can use to
improve his/her work.
improve and 1 thing that is really strong
--Last day to work on project!

(1F)Embedded Formative Assessment: Cold call
on importance of having an engaging business
(1B)Closing Activity: Students can share their
ideas for the business they want to create
THURSDAY OCT 16TSW learn how to
clearly present his/her business plan to
class. TSW know this once he/she effectively
presents his/her plan to the class.
Do NowUsing the rubric I gave you,
grade yourself on your project.
Critique/Presentations

(1F)Embedded Formative Assessment:
Participation in critique
(1B)Closing Activity: Which business would
you patronize? Why?