I n Chapter 8 you shoul d be abl e to

Understand the nature of Web 2.0 and its business

applications.
Understand online communities and how social networking
services are evolving.
Describe how businesses are using Web 2.0 applications to
carry out a variety of business functions more effectively.
Understand how businesses evaluate the effectiveness of
their social media strategies and tactics.
Describe how the Internet is evolving and the significant
changes that will take place in the near future.
Copyright 2012 John Wiley & Sons, Inc.
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