Documente Academic
Documente Profesional
Documente Cultură
SYSTEM
By:-Sarath
Manasa
Pankaj
12/16/09 1
What is Marketing Information
System?
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Marketing Research is the main tool to
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Steps involve in marketing research.
1.Set objectives
2.Define research Problem
3.Select the sample
4.Data collection
5.Analysis of results
6.Present in a final report
7.
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Source for marketing research.
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Marketing Research Techniques
Interviews
face-to-face
telephone
postal questionnaire/through email
Attitude measurement
cognitive component (know/believe about
an act/object)
affective component (feel about an
act/object)
conative component (behave towards an
object or act)
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Likert scale
strongly agree
agree
neither agree nor disagree
disagree
strongly disagree
Semantic differential scales -
differences between words e.g.
practical v impractical
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REFERENCES
www.sticky-market.net
Marketing management by Philip
Kotler
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THANK YOU
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