Friday, October 10, 14

MISSION
Friday, October 10, 14
BRAND ESSENCE
Our customers are our family. They deserve the best.
Friday, October 10, 14
ATTRIBUTES
Friday, October 10, 14
ATTRIBUTES
PROUD // feeling deep pleasure or satisfaction as a result of one's
own achievements, qualities, or possessions.
Friday, October 10, 14
ATTRIBUTES
PROUD // feeling deep pleasure or satisfaction as a result of one's
own achievements, qualities, or possessions.
UNIQUE // unlike anything else.
Friday, October 10, 14
ATTRIBUTES
MEMORABLE // worth remembering or easily remembered.
PROUD // feeling deep pleasure or satisfaction as a result of one's
own achievements, qualities, or possessions.
UNIQUE // unlike anything else.
Friday, October 10, 14
ATTRIBUTES
MEMORABLE // worth remembering or easily remembered.
PERSONABLE // being close to.
PROUD // feeling deep pleasure or satisfaction as a result of one's
own achievements, qualities, or possessions.
UNIQUE // unlike anything else.
Friday, October 10, 14
#1
PERSONABLE // MEMORABLE // FAMILY FRIENDLY
Friday, October 10, 14
Joes
K A N S A S C I T Y
Joes
K A N S A S C I T Y
Friday, October 10, 14
Friday, October 10, 14
Joes
K A N S A S C I T Y
cluck. oink. moo.
Friday, October 10, 14
Joes
K A N S A S C I T Y
cluck. oink. moo.
Joes
K A N S A S C I T Y
cluck. oink. moo.
Friday, October 10, 14
cluck. oink. moo.
Friday, October 10, 14
Friday, October 10, 14
C: 15% M: 100% Y: 100% K: 6%
R: 199 G: 11 B: 0
HEX# C70B00
C: 23% M: 100% Y: 100% K: 17%
R: 168 G: 21 B: 20
HEX# A81514
#1
PERSONABLE // MEMORABLE // FAMILY FRIENDLY
Gotham Light
Gotham Medium
Gotham Book
Gotham Bold
Friday, October 10, 14
Friday, October 10, 14
MEMORABLE
Friday, October 10, 14
Friday, October 10, 14
FRONT BACK
Friday, October 10, 14
Friday, October 10, 14
Friday, October 10, 14
#2
PROUND // UNIQUE // PERSONABLE
Friday, October 10, 14
Friday, October 10, 14
Friday, October 10, 14
!"#$ &' !!() *#+"' ,- !"#$ &' !!() *#+"' ,-
Friday, October 10, 14
!"#$ &' !!() *#+"' ,-
Friday, October 10, 14
Friday, October 10, 14
C: 90% M: 49% Y: 51% K: 25%
R: 16 G: 91 B: 99
HEX# 105B63
C: 14% M: 40% Y: 94% K: 0%
R: 218 G: 156 B: 52
HEX# DA9C34
#2
PROUND // UNIQUE // PERSONABLE
C: 0% M: 16% Y: 80% K: 0%
R: 255 G: 210 B: 78
HEX# FFD24E
C: 8% M: 75% Y: 25% K: 0%
R: 234 G: 227 B: 196
HEX# EAE3C4
C: 1% M: 1% Y: 19% K: 0%
R: 243 G: 248 B: 214
HEX# FDF8D6
Friday, October 10, 14
Friday, October 10, 14
PROUD
Friday, October 10, 14
Friday, October 10, 14
Friday, October 10, 14
Friday, October 10, 14
Friday, October 10, 14
#3
UNIQUE // MEMORABLE
Friday, October 10, 14
JOES
JOES
Friday, October 10, 14
Friday, October 10, 14
J O E S K NOWS .
JOES
J O E S K NOWS .
JOES
Friday, October 10, 14
J O E S K NOWS .
Friday, October 10, 14
Friday, October 10, 14
C: 0% M: 69% Y: 90% K: 0%
R: 255 G: 113 B: 44
HEX# FF712C
C: 75% M: 68% Y: 67% K: 90%
R: 0 G: 0 B: 0
HEX# 000000
#3
UNIQUE // MEMORABLE
DIN Pro Regular
DIN Pro Light
DIN Pro Bold
Friday, October 10, 14
Friday, October 10, 14
UNIQUE
Friday, October 10, 14
Friday, October 10, 14
Friday, October 10, 14
Friday, October 10, 14
Friday, October 10, 14
COMPETITORS
J O E S K NOWS .
JOES
Friday, October 10, 14
THANK YOU.
Friday, October 10, 14