Elements of Design:

Line- A line is a series of marks, or points. The closeness of these points causes them to lose their
individual identity and form a new identity. The direction, weight, and character of line convey many
different states and emotions. Vertical lines suggest strength and power. Horizontal lines symbolize
tranquility and rest. Diagonal lines convey a feeling of action or direction.
Color- Color is the element of art that is produced when light,
striking an object, is reflected back to the eye.
There are three (3) properties to color.
First is hue, which simply means the name we give to a color (red, yellow, blue).
The second property is intensity, which refers to the strength and vividness of the color. For example, we
may describe the color blue as "royal" (bright, rich, vibrant) or "dull" (grayed).
The third and final property of color is its value, meaning its lightness or darkness. The terms shade and tint
are in reference to value changes in colors.
Texture- Is defined as the surface characteristics of a material that can be experienced
through the sense of touch or the illusion of touch.
Depth (perspective)-Indicates depth in a two-dimensional image.




COLOR
Light-is a photographer's raw material.
Light produces two kinds of contrast that
make the other design elements of line
and shape visible in photography
composition. The two kinds of contrast
are contrast in color, and contrast in
brightness.
Elements of Design:
Direction (motion)- in design provides mood and atmosphere. Direction gives the illusion of movement
within a design. There are three basic directions in design:
Horizontal, vertical, diagonal
Mass-is size. There is physical size and visual size.
Each piece you create has a physical mass.
The physical mass or size is the actual dimensions of the piece
height, width, thickness/weight (of paper), and depth (3D objects).


Tone- can also be regarded as value as both terms
refer to the various degrees of lightness or darkness.

Space-there are three basic elements
of a composition: the frame, the
positive and the negative space. The
positive space is generally the space
occupied by your subject. Negative
space is the space that is not your
subject.
The positive space is masked in black in the
second photo.
The negative space is masked in black in
the third photo.
Shape-is defined as an area that stands out from the space next
to or around it due to a defined or implied boundary, or because
of differences of value, color, or texture.
Two dimensional shapes have only two dimensions ( length and width).
Three dimensional shapes have three dimensions ( length, width and depth).
Work Cited: (Information and pictures) for Elements of Design
http://arthistory.about.com/cs/glossaries/g/c_color.htm
http://605.wikispaces.com/Line
http://www.educ.kent.edu/community/vlo/design/elements/texture/index.html
http://www.ultimate-photo-tips.com/visualdesign-elements.html
http://en.wikipedia.org/wiki/Design_elements_and_principles
http://www.ultimate-photo-tips.com/visual-design-elements.html
http://webdesign.about.com/od/webdesignbasics/p/aadirection.htm
http://photoinf.com/General/Robert_Berdan/Composition_and_the_Elements_of_Visual_Design/image007.jpg
http://desktoppub.about.com/od/designprinciples/l/aa_mass1.htm
http://desktoppub.about.com/cs/designelements/a/massintro.htm
http://speckycdn.sdm.netdna-cdn.com/wp-content/uploads/2010/06/kandinsky-composition-8.jpg
http://www.gr8lessons.com/EP/tone.html
http://3.bp.blogspot.com/-Tn_pUU9YLZ8/T8uqrxpbg8I/AAAAAAAALek/H8ESKTFyy9I/s1600/color+1.jpg
http://artinspired.pbworks.com/w/page/13819678/Positive%20and%20Negative%20Space
http://www.educ.kent.edu/community/vlo/design/elements/shape/index.html
http://cnx.org/resources/7f95f6e9eb5ce5464d671c55b1d264cc/Picture%201.png
http://www.learnnc.org/lp/media/uploads/2010/03/cube2.png
https://answers.yahoo.com/question/index?qid=1006042324670







Principles of Design
Balance- is arranging elements so that no one part of a work overpowers, or seems
heavier than any other part. The three different kinds of balance are symmetrical,
asymmetrical, and radial. Symmetrical (or formal) balance is the most stable, in a visual
sense
Emphasis-Making a specific element stand out or draw attention to the eye.
Proportion- refers to the relative size and scale of the various elements in
a design.
Repetition- Repeating visual elements such as line, color, shape,
texture, value or image tends to unify the total effect of a work of art
as well as create rhythm. Repetition can take the form of an exact
duplication (pattern), a near duplication, or duplication with variety.
Unity-is the relationship among the elements of a visual that
helps all the elements function together. Unity gives a sense of
oneness to a visual image.
Contrast-Principle that deals with the
visual weight of an artwork. Contrast is
created by using elements that conflict
with one another. Often, contrast is
created by using complementary colors or
extremely light and dark values.
Elements of Design
Harmony- in visual design means all parts of the visual image
relate to and complement each other. Harmony pulls the pieces of
a visual image together.
Proximity- in design simply means that objects near each
other are seen as a unit
Variety- provides contrast to harmony and unity.
Work Cited: for Principles of Design
https://www.google.ca/?gws_rd=ssl#q=principles+of+design+balance+definition
https://cc319a56-a-62cb3a1a-s-
sites.googlegroups.com/site/principlesofdesignsite/home/emphasis/emphasisflowerJonSullivan.jpg?attachauth=ANoY7cporSfJ1SOVcC0dcTHO
IZtTsXgp9d7I9mh3bGodOu_WEgWJiQRUxfDkxee0gHJDbRtLoyr0UQ-
1UfnXWB46gNCUFQpAqeHXGhSW51DSeY2GI2g8arJlLi1r_BAbDmbPCp0NHZgDMxwdo2iVZfgWAPQj9cRchiAJDB3L-
azK0Dc29WF7k6pxUAHTvPxKVU3BvTGhWehIpxB7iRuT9QwTbHL0DvbJ4jbrzK3KhBnr_lxYL1Hj9cHz6dxl9JnrzZjVyJPzVRPH-
PoDN7tIuedhw1auBR0pUQ%3D%3D&attredirects=0
https://www.google.ca/?gws_rd=ssl#q=principles+of+design+emphasis+definition
https://www.google.ca/?gws_rd=ssl#q=principles+of+design+proportion+definition
https://sites.google.com/site/principlesofdesignsite/home/repetition-pattern-
http://www.educ.kent.edu/community/vlo/design/principles/unity/
http://www.nhsdesigns.com/images/artwork/vincent-van-gogh_starry-nig.jpg
https://www.google.ca/?gws_rd=ssl#q=principles+of+design+contrast+definition
http://designshack.net/wp-content/uploads/art-vs-design-5.jpg
http://www.educ.kent.edu/community/VLO/design/principles/harmony/
http://www.educ.kent.edu/community/vlo/design/principles/variety/index.html
http://www.sitepoint.com/principles-of-design-proximity/
http://3.bp.blogspot.com/_aWjw6WdsXQA/St_6Cr87b5I/AAAAAAAAAA8/NdXrwIIX3KY/s320/proximity.gif









Typography
Cap Line- A line marking the height of uppercase letters within a font.
Top Line- The most important line at the top of the page.
Midline- the mean line, also called the midline, is half the distance from the
baseline to the cap height.
Baseline-the baseline is the line
upon which most letters "sit"
and below which descenders
extend.
Beard line- an imaginary line that runs along the
bottoms of the descenders
Serif-is a small line attached to the end of
a stroke in a letter or symbol.
San Serif-is one that does not have the
small projecting features called "serifs" at
the end of strokes
Ascender-the upward vertical stem on
some lowercase letters, such as h and b,
that extends above the x-height.
Descender- is the portion of a letter that
extends below the baseline of a font.
Bowl-the curved part of the
character that encloses the
circular or curved parts
(counter) of some letters such
as d, b, o, D, and B is the bowl.
Counter- or aperture is the area
of typeface anatomy that is
entirely or partially enclosed by
a letter form or a symbol.
Work Cited: for typography
http://alanwsmith.com/image-graphics/capline.png
http://www.typographia.org/1999/graphion/typographic-glossary.html
http://theodor13.wordpress.com/2010/11/05/typography-definitions/
http://d2nwkt1g6n1fev.cloudfront.net/helpmax/wp-content/uploads/sub/quarkxpress/en/source/images/diagram_gridlines_W.jpg
http://benohead.com/wp-content/uploads/2012/04/typography1.png
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http://www.flashcardmachine.com/typography2.html
http://2.bp.blogspot.com/-zT1Prfh4W50/Tw8-8jB6o1I/AAAAAAAAAAM/wSvZYjBzTss/s72-c/beardline.jpg
https://www.google.ca/?gws_rd=ssl#q=typography+serif+definition
http://www.fontco.com/font-facts/images/serif.gif
https://www.google.ca/?gws_rd=ssl#q=typography+san+serif+definition
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https://www.google.ca/?gws_rd=ssl#q=typography+ascender+definition
http://upload.wikimedia.org/wikipedia/commons/e/e3/Typographic_ascenders.png
https://www.google.ca/?gws_rd=ssl#q=typography+descender+definition
http://upload.wikimedia.org/wikipedia/commons/f/f6/Typographic_descenders.png
https://www.google.ca/?gws_rd=ssl#q=typography+bowl+definition
https://www.google.ca/?gws_rd=ssl#q=typography+counter+definition