Cape Times has 261,000 average issue

readers 82% of whom live within the Cape

Peninsula
Circulation: 37,948 (ABC: Apr-Jun 2012)
Die Burger has 122,000 readers in the
Cape Town metro area compared with
214,000 for Cape Times
Cape Times is Cape Towns dominant and
definitive morning daily publication servicing
the needs of the upmarket reader, with an
emphasis on corporate news and providing
in-depth coverage of current issues
Business Report is an integral part of the
Cape Times package and provides
CAPE TIMES CAPE TIMES average issue readers in Profile average issue readers in Profile
fact
sheet
37
Cape Times package and provides
invaluable information and analysis for the
business person
63% of Cape Times readers are employed
while 75% have a matric or higher
education
37% of Cape Times readers fall within LSM
8-10 and 36% are to be found in the
recently expanded LSM groups 11 14
Cape Times reaches both English and
Afrikaans speakers as well as upmarket
african readers:
51% English
28% Afrikaans
15% Xhosa
Cape Times readers are computer literate
with 48% accessing the internet during any
given week
Geographical Distribution of Cape Times
April-June 2012 (Unaudited)
REGION MAGISTERIAL DISTRICT TOTAL %
43 Port Elizabeth, Uitenhage 77 0.20%
SUB TOTAL (EASTERN CAPE) 77
0.20%
03 Swellendam, Caledon, Hermanus, Bredasdorp, Heidelberg 956
2.52%
04 George, Mosselbaai, Riversdale, Knysna 1,288
3.39%
05 Outshoorn, Ladismith, Calitzdorp, Uniondale 119
0.31%
08 Vanryhnsdorp, Vredendal, Clanwilliam 51
0.13%
SUB TOTAL (WESTERN CAPE) 37,871
99.80%
37,948 100.00%
Malmesbury, Vredenburg, Hopefield, Moorreesburg, Piketberg 07
11.04%
368
345
0.97%
0.91%
80.51%
4,191
Worcester, Ceres, Tulbach, Montagu, Moorreesburg, Robertson 06
Cape, Bellville, Goodwood, Wynberg, Mitchells Plain, Simonstown 01
02 Stellenbosch, Paarl, Somerset-West, Wellington, Kuilsrivier, Strand
30,553
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sheet
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