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Punit K.Dwivedi 1
Themes of My Presentation
Relationshipsand Correlations
Monotonic and Nonmonotonic relations
Cross-Tabulations
Chi-squared analysis
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Tests of Associations
Examine associations between two or more variables.
When two groups are studied, there will always be a
variable that predicts the actions of another variable.
The predictor variable is the independent variable, and the
criterion variable is the dependent variable.
Tests to measure statistical relationships between
variables are:
Regression Analysis
Correlation Analysis
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Relationships Between Two
Variables
Relationship: a consistent, systematic linkage between the
levels or labels for two variables
“Levels” refers to the characteristic of description for
interval or ratio scales…the level of customer service, the
level of sales dollars, the frequency of advertisements.
“Labels” refers to the characteristic of description for
nominal or ordinal scales…buyers v. non-buyers, yes v.
no, rank 1, 2 or 3, brand A or brand B.
This concept is important in understanding the type of
relationship.
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Types of Relationships Between
Two Variables
Nonmonotonic: two variables are associated, but only
in a very general sense. While we do not know a
direction of the relationship, we do know that the
presence or absence of one variable is associated with
the presence or absence of another variable.
At the presence of cold weather, we have the
presence of purchases for heavy coats.
At the presence of warm weather, we have the
absence of purchases for heavy coats.
Apparel managers know this relationship exists…
they know to build inventory for coats in the winter.
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With the Presence of Breakfast, we
have the Presence of Coffee…
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Types of Relationships Between Two
Variables
Linear: “straight-line” association between two variables where
Here, knowledge of one variable will yield knowledge of another
variable
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Types of Relationships Between
Two Variables
Curvilinear: some curved pattern describes the
association
Research shows that job satisfaction is high
when one first starts to work for a company but
goes down after a few years and then back up
after workers have been with the same
company for many years.
This would be a U-shaped relationship.
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Characterizing Relationships
Between Variables
Presence: whether any systematic relationship exists
between two variables of interest
Direction: whether to relationship is positive or
negative
Strength of association: how strong is the systematic
relationship: Strong? Moderate? Or Weak?
You should assess relationships in this ORDER: 1.
Presence 2. Direction and 3. Strength
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Cross-tabulations
While a frequency distribution describes one
variable at a time, a cross-tabulation describes
two or more variables simultaneously.
Cross-tabulation results in tables that reflect
the joint distribution of two or more variables
with a limited number of categories or distinct
values.
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Two Way Cross Tabulations
Since two variables have been cross classified,
percentages could be computed either column
wise, based on column totals, or row wise, based
on row totals.
The general rule is to compute the percentages
in the direction of the independent variable,
across the dependent variable.
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Cross-Tabulations: Looking at Two Variables
Simultaneously
Cross-tabulation: consists of rows and columns defined
by the categories classifying each of two variables
Cross-tabulation table: four types of numbers in each
cell
Frequency
Raw percentage
Column percentage
Row percentage
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SPSS WILL GENERATE CROSS TABULATION
TABLES ANALYZE DESCRIPTIVE
STATISTICS, CROSSTABS
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Cross-Tabulations
When we have two nominal-scaled variables and we want to
know if they are associated, we use cross-tabulations to examine
the relationship and the Chi-Square test to test for presence of a
systematic relationship
In this situation, two variables both with nominal scales, we are
testing for a nonmonotonic relationship
Lets suppose we want to know if there is a relationship between
studying and test performance and both of these variables are
measured using nominal scales.
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Cross-Tabulations
Did you study for the midterm test? ___Yes ___ No
How did you perform on the midterm test? ___ Pass___Fail
Now, lets look at the data in a crosstabulation table:
Did You Study for the Test? * How Did You Perform on the
Test? Crosstabulation
Count
How Did You Perform
on the Test?
Pass Fail Total
Did You Study Yes 77 2 79
for the Test? No 3 18 21
Total 80 20 100
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Cross-Tabulations
Do you “see” a relationship?
Do you “see” the “presence” of studying with the “presence” of passing?
Do you “see” the “absence” of passing with the “presence” of not studying?
Did You Study for the Test? * HowDid You Performon the
Test? Crosstabulation
Count
HowDid You Perform
on the Test?
Pass Fail Total
Did You Study Yes 71 6 77
for the Test? No 7 16 23
Total 78 22 100
10
0
8
0
60
4
0
HowDidYouPerform
2
0
Count
Fail
0 Pass
Yes No
DidYouStudyfor theTest?
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Statistics For Cross-tabulations
To determine whether a systematic association exists, the probability of
obtaining a value of chi-square as large or larger than the one calculated
from the cross-tabulation is estimated.
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Cross-Tabulations
But, while we can “see” this association, how do we know
there is the presence of a systematic association?
Is this association statistically significant? Would it likely
appear again and again if we sampled other students?
We use the Chi-Square test to tell us if nonmonotonic
associations are really present.
In SPSS we run Chi-Square by ANALYZE, DESCRIPTIVE
STATISTICS, CROSSTABS AND WITHIN THE CROSSTABS
DIALOG BOX, CLICK ON STATISTICS AND SELECT CHI-
SQUARE
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Chi-Square Analysis
Chi-square analysis: The Chi-square value is based
upon differences between observed and expected
frequencies
Observed frequencies: counts for each cell found in the
sample
Expected frequencies: calculated on the null hypothesis
of “no association” between the two variables under
examination
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Chi-Square Formula
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Expected Frequencies
The chi-square statistic is used to test the statistical significance of
the observed association in a cross-tabulation.
The expected frequency for each cell can be calculated by using a
simple formula:
fe =nr X nc
n
Where:
nr= total number in the row
nc = total number in the column
n= total sample size
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Chi-Square and Degrees of Freedom
The chi-square distribution’s shape changes depending
on the number of degrees of freedom
The computed chi-square value is compared to a table
value to determine statistical significance
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Chi-Square Interpretation
How do I interpret a Chi-square result?
The chi-square analysis yields the probability that the
researcher would find evidence in support of the null
hypothesis if he or she repeated the study many, many
times with independent samples.
If the P value is < or = to .05, this means there is little
support for the null hypothesis (no association).
Therefore, we have a significant association….we have
the PRESENCE of a systematic relationship between the
two variables!
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Chi-Square Output
Chi-Square Tests
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Chi-Square Interpretation
How do I interpret a Chi-square result?
A significant chi-square result means the
researcher should look at the cross-tabulation
row and column percentages to examine the
association pattern.
SPSS will calculate row, column (or both)
percentages for you. See the CELLS box at the
bottom of the CROSSTABS dialog box…
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Chi-Square Analysis
Did You Study for the Test? * How Did You Perform on the Test? Crosstabulation
Look at the ROW %’s: 92% of those who studied passed; almost 70%
of those who didn’t study failed! Examine the relationship!
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What about Presence, Direction and Strength
of our Nonmonotonic Relationship?
Presence? Yes, we have presence in that our Chi-
square statistic was significant (< or =.05).
This means the pattern we observe between study/not
studying and passing/failing is a systematic
relationship. That is, we could expect to see this same
relationship if we ran our study over many, many times
Direction? Nonmonotonic relationships do not have
direction, only presence and absence
Strength? Since the Chi-square only tells us presence,
you must judge the strength by looking at the pattern.
Do you think there is a “strong” relationship between
study/not studying and passing/failing?
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When To Use Crosstabs and the
Chi-Square Test
When you want to know if there is an association between
two variables and…
Both those variables have nominal (or ordinal) scales
You can run Crosstabs and Chi-Square when one variable
has a nominal (or ordinal) scale and the other variable is
either interval or ratio scaled.
However, the variable that is interval or ratio scaled should
have a limited number of descriptors such as a 5 or 7 point
scaled response scale. Otherwise, interpretation is difficult.
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Thank You
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