Homework# 13 11/18/2009

Controlling:

• Managers can secure and maintain maximum productivity

• Nature of controlling function
• Characteristics of good control
• Types of controlling standards
○ Marketing standard

• Good standards
• Review questions on slides
• Barriers to setting good standards
○ Balance between high and low standards

• 2 businesses hasn’t been affected by recession

○ Medical
○ Military

• Benchmarking
○ External
○ Internal

• Evaluating performance
• Reasons for performance deficiencies
• Constructive criticisms
• Rapid evaluations
• Performance and effective control
• Time management

Marketing Management:

• Often engineers don’t understand marketing

• Selling is not the same as marketing
• Marketing orientation
○ Customer focus
○ Competitor focus
○ Profit focus
• Perception orientation is one of the important factors of MKT

For next class:

. Class on Monday and online class on Wednesday

. RA 3 topic