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  • Social Media For Small Newsrooms: @emmacarew @jessicaplautz #Shoestringsocial

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    Emma Carew Grovum
    1K vizualizări43 pagini
    Social Media for Small Newsrooms - presented with Jessica Plautz (Mashable) at ONA conference, September 2014.

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    ona14slides

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    Social Media for Small Newsrooms - presented with Jessica Plautz (Mashable) at ONA conference, September 2014.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
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    1K vizualizări43 pagini

    Social Media For Small Newsrooms: @emmacarew @jessicaplautz #Shoestringsocial

    Încărcat de

    Emma Carew Grovum
    Social Media for Small Newsrooms - presented with Jessica Plautz (Mashable) at ONA conference, September 2014.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 43

    Social Media

    for Small Newsrooms


    http://bit.ly/ona-shoestring
    http://bit.ly/onashoestring-notes

    @emmacarew
    @jessicaplautz

    #shoestringsocial
    Or: how to be a one-(wo)man band
    Skills
    <html>
    <body>

    <h1>Plan for this evening</h1>

    <p>There will be so. much. fun.</p>

    <ul>
    <li><a href=http://heyyeyaaeyaaaeyaeyaa.com/>Dancing</a></li>
    <li><a href=http://rabbit.org/>Friends</a></li>
    <li><a href=http://momofuku.com/>Snacks</a></li>
    </ul>

    </body>
    </html>

    Tools
    credit: MediaBistro

    Workflow
    Have one.
    Make better handouts
    Tip of the day
    Store resources in a
    central location
    Document your process
    Test your tutorials
    Use semantic file
    names
    Have a solid Plan B
    Write down your goals
    Can you show me?
    vs.
    Will you do it for me?
    Metrics
    Do your metrics.
    Seriously.
    Create a metrics key
    Share your metrics
    Metrics need to
    compare apples to
    apples over time
    Clicks + growth
    Analytics out of
    context are worthless
    data points
    Metrics will tell you
    which projects are no
    longer a good use of
    your time
    Questions?
    @emmacarew @jessicaplautz #shoestringsocial

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