Documente Academic
Documente Profesional
Documente Cultură
motives
Feel-Do
n High involvement/high feeling (Feeler): Feel-
Learn-Do
n Low involvement/low thinking (Doer): Do-Learn-
Feel
n Low involvement/low feeling (Reactor): Do-Feel-
Learn
n
Copyright Atomic Dog Publishing, 2002
Models (continued)
n Level of message processing model
n Consumer attention to advertising is
influenced by the following four levels
of involvement: pre-attention, focal
attention, comprehension, and
elaboration
n Product versus brand involvement
model
n Brand loyalists
n Information seekers
n Routine brand buyers
n Brand switchers
Copyright Atomic Dog Publishing, 2002