National Directions

National Directions
Hello OGIP Teams!

Lets Join the OGIP
movement in AIESEC
United States.


Laura Duque
MCVP OGIP 14.15

oGIP STRATEGY
Principles of oGIP Strategy
Focus LCs
Sub products oGIP
Raising Strategies by Subproducts
Matching Strategies

Principles of oGIP Strategy
1. Targeted Marketing and ER : Making LCs growth with
specific sub products according to their market.

2. Empowerment Leadership in oGIP at Local Level:
Working faster and smarter with the right people

1. Project Based Recruitment in OGIP: TCS Project,
Teaching in Latin America, Marketing.

Clustering Model
oGIP
Focus Local Entities

AIESEC Austin
AIESEC Seattle
AIESEC Yale
AIESEC NYC
AIESEC DC
AIESEC Madison
AIESEC SLO
AIESEC UGA
AIESEC Michigan
AIESEC Chapel Hill
AIESEC Georgia Tech
AIESEC Ohio University
AIESEC San Diego
Focus Entities
oGIP
Additional:
Arizona
San Jose

Preparing for split
Georgia State
Appalachian
Purdue
Subproducts oGIP
TEACHING
MARKETING INFORMATION TECHNOLOGY
Information Technology
IT: software development and Web application development
LC Focus: Michigan Georgia Tech Purdue -Austin
Process takes 1 week.
Process takes around
3 weeks
1.
2.
Teaching
Seattle
NYC
Madison
SLO
UGA
Michigan*
Chapel Hill
UGA
Ohio
Georgia
State
Appalachian
San Diego



Main Focus: LATIN AMERICA
(Colombia, Brazil, Peru)

To raise a teaching EP:

Education Background
Or
Teaching Experience
Project Based Recruitments
LCs Focus:
Marketing and sales
Seattle
Yale
NYC
UGA
Arizona


*LCs might decrease in raises
- More than 60% of the major finished
- 2 languages minimum
- Work experience
- Right country expectations

- Areas: Sales, Market Research,
International relationships.
LCs Focus:
Marketing & Sales Strategies
by Subproduct
Networking is the KEY!
Using the right channels and message

General Recommendations
Have in your team people with the background of the
sub products
Very good expectations, Always sell country partners
Everywhere you go take sample TNs (around 4)
Focus on the JD and professional experience
Value proposition Be more independent
Connect the vision of the university with Global Talent
purpose.

Profile Marketing Student
Ambitious
They like solid JDs
Savy (know about current
trends)
Strong communicators and
creative
Marketing
Who can you talk to?
-International programs offices
-Career centers
-Clubs (Professional clubs, where
people pay membership)
-Career Advisors (for graduates
specially)
-American marketing association
-Professors

Events:
-Career fairs
-Global Villages

General:
Info sessions
Flyers
Contact Tables
Email blast
Online:
Facebook
Twitter
Email students (get the head of
the department to do it.
AIESEC in the school website
Teaching
The responsibility of
education is for everyone,
not only the education
majors.

Who can you talk to?
-Language Institutes
-Education department
-Education clubs
-Tutoring Center
-Business schools with a clear
value proposition

Online, more massive in terms
of projects:
-Facebook
-Twitter
-Email students
-AIESEC in the school website
General:
-Info sessions
-Flyers
-Contact Tables
-Email blast
-Projects
promotion
Purpose driven
More caring and
passionate
Good Interpersonal Skills
Flexibility
Resourceful

Profile Education Student
Teaching
Others
Showcase the personal experience and impact, also
the development of communication skills.
Focus on why the countries need this
Bring sample JDs




Focus Project: Teaching in Latin America
Information Technology
Who can you talk to?
-IT professional clubs
-IT networking events
-Talks to the engineering schools
-Always take sample JDs and as much
detail as possible

Online, more massive in terms of
projects:
-Facebook
-Twitter
-Email students
-AIESEC in the school website with
specific projects like TCS
Others:
-Showcase professional
experience and type of
companies.
Events:
-Talk in career fairs
Direct, go to the point
Analytical
All about the value
proposition
IT student
Profile
Matching Strategies
Matching with country partners
Support in regional matching coordinators
Recognition for matching with partners.
CYP send also promotional materials for internal
purposes.

Focus Project: TATA India
http://india.aiesecus.org/
Realizations:
400 RE
NATIONAL GOAL