How the EP flow with sinergies Works? oGIP Sinergy with Marketing! MKT Strategic Synergy Rol Campaign planning, education, support on execution Guarantee message alignment Work with proper content/endorsement partners (supporters and enablers) Tracking and strategies in follow up of enrolled How to cooperate with oGIP Provide/share access to possible channels for promotion University partnership focused on communication support Not just sell oGIP but negotiate the access to official spaces Specific mailing Managing possible detractors (fire fighting) share lists of selection feedback (clearness on why the final sale didnt happen) Upselling
oGIP Side MKT side Supply &Demand Carreers focus GCPs & BCPs Universities Cooperations Contacts of Promoters NPS Review
University segmentation according with carreer focus Students profile Current main channels for promotion Students Database Possible universities, students organizations to partner with Events
UNDERSTAND -------- FOCUS
Info you must have for proper promo planing Segment Focus Universities and possible allies in order to reach this segment Contacts for showcasing collection Clarity of Universities cooperations and current stage of it % of promoters and detractos from the program Main self selected issues ATTRACT -------- CONVERT -------- CLOSE Aligned Promotion Value proposition Clarity of information Country and projects alignement Virality Online strategies to keep us relevant Virtual Culture 1 2 . Physical Sales Applicants Follow Up Referidos Strategies Best Sellers on Spot Moments of Truth Have a portfolio at your office Guarantee all members have the proper training and knowledge
NPS Tracking Reintegration Events OPS and IRS Alignment 1. 2. 3. NPS Tracking 1. Monthly track: Track of self sellected issues to confirm and align value proposition Insights from comments to check possible improvements Get contacts of promoters to guarantee showcasing 1. Reintegration Events 2. Plan reintegration events in order to guarantee showcasing collection and sell IXP (EP to take TMP XP) OPS Alignment 3. Have a common standard session in OPS to ask them showcasing material and specify kind and quality of those. oGIP Campaign Management 1. Define the target and goals 2. Define Channels 3. Create Timeline and final responsible 4. Use national promotional material 5. Follow up and convert! Campaign Management Step 1 Define main segments to target and goals Example: Business majors and Education majors for GIP Teaching
What is our realization goal? What is our application goal?
Backwards planning example #applications 100 #LEADs in progress (Raises) 40 #Matches 30 Marketing OGX OGX & Marketing Main Responsible *The final goal of marketing is attracting the # of applications I need to the national website. Step 2. Define the channels (example) Virtual Channels
Step 3. After you define the specific virtual and physical channels, define the timeline and the final responsible of every action, and a lot of follow up! Step 3: Timeline and main responsible Example October 1 st : Infosession (OGX Team) October 2 nd : Info boot (OGX Team) October 3 rd : Global Village ( MKT Team) October 6 th : Flyering (MKT Team) October 7 th : Email Blast: MKT Team October 8 th : First round of interviews (OGX Team)
Social Media: 1 post on facebook page every day 1 post on twitter every day OGX: define content, and MKT define graphics.
Step 4: Resources for oGIP Campaign oGIP Campaign Materials Selling Tools Step 5: Follow up and convert Contact applicants via email (in 24 hours after application) After 2 days of no response, contact calling or texting
Book interview with in 2 days
send more information about the programs before interview. Update status on national application form