University Partnerships for OGX

The why of university partnership

To improve campus awareness & credibility
To understand better university policies and how we can comply with them
To cut generic EP recruitment and leverage the real demand
To shorten the OGX raising & matching process
To improve NPS and become customer-centric
To build sustainable growth & upscale exchange numbers
To set a foundation for ICX, TM & Finance partnership
To establish a communication channel between universities and AIESECs
national office
Steps to begin a partnership
1. Understand current US Global Citizen sub-issues & Global Talent sub-
products
2. Analyze warm networks and established relationships on campus, and
research untapped prospect departments
3. Narrow down the list of contacts you hope to meet with
4. Comprehensive research on the target departments student body,
academic majors and potential incentives for partnership with your LC
5. Think audaciously with EB to create a list of proposal ideas (your
conversation can be OGX focused but should never be limited to OGX)
6. Go to the meeting with clear proposals
Suggested list of contacts
School international internship department
Study abroad office
School/department Career center
School/departments career advisors
Departments:
1. Global Citizen/Global Talent Teaching International
Studies, Politics, Linguistics, Foreign Languages,
Education, Public Affairs.
2. Global Talent Business & IT Business School,
communication/journalism, Foreign Languages, CSE
Ideas to offer to university
Fulfillment of Universitys Substitute Internship/Rural Area Volunteering
program in university (usually pre-requisite before your graduation)
Offer students a chance to gain language proficiency and practical experience
in countries where the university has high interest
School credits for AIESEC Internships in relevant fields

-Non student-sales ideas are

International Development Program of The university (potentially hire an
AIESEC intern to assist program development)
Department branding opportunities (eg. MBA/MPA program) at local, regional or
national conferences
A collaboration to create a workshop and leadership certification for students
on campus
Meeting etiquette with school
Go with someone else (LCP, VPICX, VP TM etc). They can help you in multi-
dimensional partnership conversation
Do your homework and bring packaged deal
Know your LCs statistics in past university partnerships, EPs backgrounds as well
as profiles of your LC members
Bring proof of credibility (endorsement letter, insurance coverage, visa support &
housing, other school partnerships)
Less is more: narrow down 3-5 countries, sample TNs, related visa & housing and
the number of spots available for each TN
Know your enemy: find what AIESEC can offer but our competitors cannot
Know how you compliment each other in developing a well-rounded student
(especially with study abroad program)
Examples of campus groups
Work Abroad Office
Set up a meeting
Tell them about the AIESEC program, see if:
The TN can count for credits with the university
There are grants available for students who go on TNs (ex. Grant for covering
airfare)
They would want to do a joint OPS
They can refer students who cant find an internship to AIESEC
Leave flyers about AIESEC in the Work Abroad office for students to pick up
Ask to have a presence at Word Abroad Fairs, Work Abroad Info Sessions and other
WA events such as kickoff seminars at the beginning of the school year
Examples of campus groups
Set up a meeting
Tell them about the AIESEC program, see if:
Students can do a study abroad semester then remain in that country to do a TN
Students can go on a TN then remain in that country and do a study abroad
They would want to do a joint OPS or advertise combined SA & TN at Induction
They can refer students who cant find a study abroad program to AIESEC
Leave flyers about AIESEC in the office for students to pick up
Ask to have a presence at Study Abroad Fairs, Study Abroad Info Sessions, Other SA
events such as kickoff seminars at the beginning of the school year
Study Abroad Office
Examples of campus groups
Especially if youre doing targeted recruitment, try to get the support of advisors
and faculty members of different colleges and schools within your university
Set up a meeting with them to talk about AIESEC and the opportunities available for
their students. Mention specific opportunities that align with that faculty or
department
Be sure to align yourself with their goals for their students and explain why youre
meeting with them - do research!
Ask them to send your promotions and events out to their student lists
Ask if you can do classroom presentations
Work to see if they can sponsor their students to do TNs
Make sure to leave AIESEC flyers with them so that they can give them to their
students
Colleges & Schools within the University
Examples of campus groups
Research student organizations that align themselves with the goals of
AIESEC
Ask to speak at one of their meetings about AIESEC
Be sure to align what youre talking about with the goals, values, and
mission of the organization
Explain the opportunities that AIESEC has for those students
Pass out flyers and a sign-up sheet, and stay late in case some students
have questions
Student Organizations
Marketing ideas
Research to see if it would cost money to advertise specific TNs (as examples)
and events (info sessions, global villages) in your campus newsletter and radio
If it does cost money, talk to your EB about the possibility of advertising there
Radio shows are a great channel to communicate the why of AIESEC and
showcase the impact of exchange through story telling. Get in touch with your
campus radio to see if there are any shows that are relevant, which could
feature AIESEC. Same with campus TV.
Some faculties will have their own specific newspaper, website, or blog. Share
testimonials and the why of AIESEC to those audiences too.
Campus Radio & Newspaper
Marketing Ideas
Create a newsletter to be sent out to students around campus
advertising events, info sessions, global villages, and specific TNs with
application instructions and deadlines
Have the advisors that you meet with send them out to their students or
put them in their newsletters
Make sure you put your contact information in the newsletter and any
other relevant contact information.
TN Newsletters
Marketing ideas
Be everywhere all the time - it doesnt have to be much, just enough for students to notice
Advertise more when you have an event or recruitment drive coming up
BCPs:
Chalk at the center of campus
Target your flyering in areas with high traffic
Use sticky notes as flyers - that way, you can use a lot for a low cost
Make sure they are brand aligned and that you always include your LCs website
Even out the work load so that your members dont burn out
Try to involve the rest of the LC in helping
Chalking, Flyering, and Tabling
Marketing ideas
Try to have a presence at all of these
Youll be competing with other organizations and companies, so make sure your
materials look professional and brand aligned
Good materials to have:
Past EPs testimonials
Example or target TNs
Sign-up sheet or laptop where students sign up
Flyers or brochures
Career, Study Abroad, Work Abroad Fairs
Marketing Ideas
This is basically a career fair but for AIESEC TNs instead of companies individually
promoting their jobs
Get a good location
Have them last as long as normal career fairs so students can stop in between
classes
Advertise! Emails, flyers, tabling, chalking, classroom talks
If youre doing target recruitment, really promote your target TNs here
Make sure you have students sign up, and pass out flyers
Tell students about the info session and deadline to apply
TN Fairs
Potential Risks
1. Ineffective partnership
# raised EPs vs. # TNs available/offered
Result: More detractors, bad brand
Solution:
Expectation Setting
The right pricing/payment method

2. Poor co-delivery between your LC and the TN LC
JD not delivered in reality
Result: More detractors, bad brand
Solution:
Good expectation setting and constant communication with TN LC

Things NOT to do
Spamming departments with promotion emails (instead pick your focus and
create personal conversations)
Promoting destinations on your universitys warning travel list
(You need to respect that because you can be in big trouble and your LC can
be closed because of the safety risk)
Slow follow up/No response through emails
Stopping communication after leadership change
Sugar coating the quality/supply of our programs (try to under promise & over
deliver)
Lack of follow-ups with EPs with bad experience (they can be detractors of our
program on campus)
Solution: focus on country partners
Global Talent

Teaching (4 to 12 months):
Colombia, China, Brasil, Peru.
Marketing (6 to 12 months):
India, Germany, China, Mexico
IT (6 to 12 months):
India, Germany, Brasil
Action steps
Select the specific program and proposal that you want to sell to
your university
Book a meeting with the department that you want to talk with
Share your good case practice on Podio
Good Case Practices
AIESEC Yale
Whats Available to Help Me?
Global Talent Information Booklets, Flyers, Cover Photos, Icons,
Banding Guidelines, testimonials, and more!

Find it all in our oGIP Education Resource HUB
published by AIESEC United States.

http://talent.aiesecus.org/