MATRIZ BCG

EMPRESAS

VENTAS 2012

VENTAS 2013

PARTICIPACIN EN EL MERCADO
EN BASE AL ULTIMO AO

PIZZA RAUL

300,900

550,000

1.5%

PIZZA HUT

16,900,000

17,200,000

55.70%

DOMINOS PIZZA

12,500,000

12,800,000

34.10%

PAPA JHONS

6,900,000

TOTAL

36,600,900

8,000,000

38,550,000

8.70%

100%

Clculo de la Tasa de Crecimiento de la Industria y/o del

Mercado
=

,,.,
,,

= 5.33%

 Calculo de la participacin relativa:

EMPRESAS

CM

PIZZA RAUL

550,000
= 0.03
17,200,000

PIZZA HUT

17,200,000
= 1.34
12800000

DOMINOS PIZZA

12,800,000
= 0.74
17,200,000

PAPA JHONS

8,000,000
= 0.47
17,200,000