Category Level 4 Level 3 Level 2 Level 1 Written Plan The plan is fully developed, outlining all of the criteria in thorough detail. All topic/issue, format, and platform considerations are fully explored. All group members have a specific, clearly established role and responsibility. The plan is developed, outlining all of the criteria in detail. All topic/issue, format, and platform considerations are explored. All group members have a specific, role and responsibility The plan is somewhat developed, outlining some of the criteria in detail. Topic/issue, format, and platform considerations are somewhat explored. Group members have a somewhat clear role and responsibility. The plan is minimally developed, outlining few of the criteria in detail. Topic/issue, format, and platform considerations are minimally explored. Group members do not have a clearly role and responsibility. Written Narrative Written narrative effectively and thoroughly communicates the main ideas in an organized and cohesive manner. A clear message and theme is presented in an easy to understand, student friendly format and language. Text and symbols show great evidence of considerable thought and research, in a format that is highly innovative and visually appealing. Written narrative effectively communicates the main ideas in an appropriately organized manner. A message and theme is presented in an effective, easy to understand, student friendly format and language. Text and symbols show good evidence of thought and research, in a format that is innovative and visually appealing. Written narrative communicates the main ideas in an organized with some effectiveness. A somewhat clear message and theme is presented in an somewhat easy to understand, format and language. Text and symbols show some evidence of thought and research, in a format that is somewhat innovative and visually appealing. Written narrative communicates the main ideas with limited effectiveness unorganized manner. An unclear message, theme, format and language. Text and symbols show limited evidence of thought and research, in an unorganized format. Limited innovative and visual appeal. Campaign Artifact The campaign is designed to be student friendly; all students in the group participate and encourage students to challenge their existing beliefs. The campaign is designed to be student friendly; all students in the group participate and encourage students to challenge their existing beliefs. The campaign is designed to be student friendly; all students in the group participate and encourage students to challenge their existing beliefs. The campaign is not student friendly; not all students in the group participate and does not encourage students to challenge their existing beliefs. Discussion/Reflection The discussion questions/ individual one page reflection is highly detailed, well thought out and organized. All areas of the activity are evaluated and student learning is fully explored in an open, honest, and thorough manner. The discussion questions/ individual one page reflection is detailed, thought out and organized. All areas of the activity are evaluated and student learning is explored in an open, honest, and thorough manner. The discussion questions/ individual one page reflection is somewhat detailed, and thought out. Some areas of the activity are evaluated. Some student learning is explored. The discussion questions/ individual one page reflection is not detailed, or thought out or organized. Few areas of the activity are evaluated. Limited student learning is explored.