Documente Academic
Documente Profesional
Documente Cultură
To
the presentation of
GLOBALIZATION
Date: 18-12-2009
Industrial
Financial
Economic
Political
Informational
Competition
Technical
Effect of Globalization…
Negative Effects…
• Increased inequality
• Brain drains
• Black marketing
• Exploitation of poor countries
• Child labour, Forced labour
Now we will see one practical
aspect of
“GLOBALIZATION”
“Air- Drome”
as a
case study.
WHAT IS THIS…???
“One world, One Burger”- McDonald’
McDonalds Mission
Statement
Visualize
My
Global
Conquests
One’s upon a
time I
When
was
Baby
History:
Year Description
1927 Brothers Dick and Mac McDonald open a hamburger
stand called "The Airdrome" at the airport in Monrovia,
California
1940 Open the first McDonald's restaurant, on U.S. Route 66
•
: begins to franchise their restaurant
1953 The McDonald's
1958 McDonald's worldwide sells its 100 millionth hamburger.
Organization Hierarchy
Chart
SWOT Analysis
STRENGHTS: WEAKNESS:
S1:Advertisement W1:Product Development
S2:Great Partnership with W2:Price
Coca-Cola W3:Management of
S3:Clean Environment franchisees
S4:Proffesional training
OPPURTUNITIES: THREATS:
O1:Internationalization T1:Health-Conscious
O2:Growing dinning out customer
Market. T2:Local competetior
T3:Economic downturn
T4:Saturated industry.
Internal
factors
Strengths Weakness
External
Factors
Second First
Level 4 Assistant Assistant
Manager Manager
Trainee
Level 3 Manag
er
Revenue
▲ US$ 22.6
billion
McDonalds survives the
recession
Bibliography
• www.wikipaedia.com
• www.mcdonalds.org
• www.google.com
Made by:
Zeel Sanket
Sharma Shah
Kartike
Amit
y Jani
Gurav
BYE BYE
SEE U AT McDonald's
YouTube- McDonaldisation.avi