Survey Questionnaire

I. Profile
Name:(optional)________________
Address:______________________
Age:_________________________

II. The Competitors

1.) Do you drink non-milk probiotic
products (e.g. LactoVitale,
Lactopafi)?
( ) Yes
( ) No


2.) Specify the product that you
have tried
( )
( ) LactoVitale
( ) Lactopafi
( ) Others: Specify:

3.) In what manner do you buy
these product/s?
( ) Per bottle
( ) Bulk (3-5 bottles)

4.) How often do you buy these
types of products?
( ) Daily
( ) Weekly
( ) Monthly
( ) Specify:

5.) Where do you usually buy this
product?
( ) Supermarket
( ) Sari-sari Store
( ) Convenience Store (7-
eleven, Mini Stop)
( ) Mercury Drugs
( ) Specify:
6.) How much do you spend to buy
the product/s?
( ) Specify_______

III. The Product

1.) Are you willing to buy a probiotic
drink made with kefir grains?
( ) Yes
( ) No

2.) How much are you willing to
spend for a bottle (350ml) of this
drink?
( )

3.) How often would you buy this
product?
( ) Daily
( ) Weekly
( ) Monthly
( ) Specify: