Dynatron

Wynns

Agenda
WhoWeAre
Why Dynatron?
WhyDynatron?
HowDoYouDriveChemicalSalesToday?
FlynnDistributingDynatronExperience
Back2BasicsSolution(B2B)
Overview
WhyB2B?
Wh B2B?
SellingB2B
DistributorImplementations
Distributor Implementations
PUROIL
DynatronsFullCycleSolutions
y
y
NextSteps

Dynatron History

20052006
CaRMail
DealerClub$
19972000
EBISReportingSuite

20072008
DealerMenus
EBIS+

20092010
20092010
EBISVPG
WebSA

20112013
Q
WebAQ
DynaSurveys
ELRManager

Robust,costeffective,
webbased,fixedoperations
solutionssince1997

Dynatrons 3 Ms

Measuring

Marketing

Merchandising

Allsolutionsaredatadrivenfocusingonthe3Ms

Over 1200 Customers

NationalGroups

Local&RegionalGroups

Single Point Dealerships & Independent Shops

SinglePointDealerships&IndependentShops

DMS Providers
CertifiedwithReynolds,ADP,andDealertrack

IntegratedwithmostDMSproviders

Technology is Just One of the Cogs!

EnablesRight
Technologies

Weprideourselves
inoffering:
Effectivesolutions
Bestpractices
Continualcoaching

Ensures
Predictable
Predictable
Processes

Supports Skilled
SupportsSkilled
People

Why Dynatron

How Do You Drive

Ch
Chemical
i l Sales
S l
T
Today?
d ?

Flynn
y
Distributing
g
Happycustomers.whatDynatronlivesfor!
From: Barry Sparkman [mailto:bsparkman@carlcannon.com]
Sent: Monday, July 08, 2013 6:43 PM
To: 'Dawn Leclercq'
Subject: RE: Consecutive RO reports
AFTER REVIEWING THE REPORT AND PRINTING IT OFF, IT WAS JUST WHAT I NEEDED. I WAS IN A
CRUNCH. I HAD EMPLOYEES OFF WORK AND HAD A DEADLINE TO MEET WITH OUR 20 GROUP OF
DEALERS.
THE REPORT WAS OUTSTANDING AND HELPED ME MEET MY DEAD LINE.
LINE I COULD HAVE NOT DONE
THAT IF IT WAS NOT FOR YOU.
JUST WANTED TO SAY THANKS AGAIN FOR ALL THE HELP.
I WILL MAKE SURE I BRING THIS UP AT OUR 20 GROUP MEETING.
I AM TRYING TO GET THEM ON BOARD WITH YALLS SOFTWARE ALSO, THROUGH JEFF FABER..
HAVE A GREAT EVENING.
Barry Sparkman
Service Director
Carl Cannon Chevrolet

B2B Overview

Measuring
VPGDiscovers
Opportunities
EBIS+TracksSalesby
ServiceforAdvisors&
Techs

Marketing
WynnsTitaniumService
W
WarrantyReminders
R i d
andOpportunities

AffordableEntryLevelPricewithDynatronGuarantee

Why B2B?
Establishes
partner relationship
Establishes partner
relationship

Improvesdealeranddistributorprofitsthe
fastest,easiest,andmostcosteffectiveway

ProvidesasolidfoundationforDynatrons
y
othersolutions

Selling
g B2B

SalesVideoPresentationWynns BackTo
BasicsPresentation.mp4

SalesSupportBookWynns B2BBook.pdf

Distributor Implementations
Consultation
Call

AnalyzeNeeds
y
g
CreatePreliminaryMarketingPlan

OnsiteVisit

PresentB2BtoReps
Present B2B to Reps
FinalizeMarketingPlan
DiscussOtherSolutions

OnsiteRep
Training

IdentifyTrainingNeeds
TrainReps(1day/rep)
Train Reps (1 day/rep)

Monthly
Monthly
Business
Reviews

ReviewMarketingPlan
Review Marketing Plan
PinpointNewDealers
EvaluateExistingDealerPerformance

PUROIL Experience
Mr. Jeff Faber,
I wanted to reach out to you and thank you for being a great addition to the Wynns
Wynn s
family. EBIS is a nationally known company and pairs up well with Wynns. After
spending the day with you visiting some of the top dealerships in Atlanta, my team and
I are very excited about what you bring to the table. Your knowledge, people skills and
connections
ti
i th
in
the automotive
t
ti industry
i d t are b
bar none.
As a distributor, what I look for in a partnership with another vendor are products that
will benefit my customer. If I can bring them a product such as Back 2 Basics that will
help capture lost customers and retain current ones, its a win-win for both of us. I
expect to begin to reap the benefits of the program soon by combining the analytical
and marketing tools in your program.
Thanks again for taking the time to meet with my team and staying in contact with us
and our customers through the installation process!
Best Regards
Regards,
John Perrone

Dynatrons
y
Full-Cycle
y
Solutions

EBIS: Analyze
ormance
Perfo

EBISVPG:
Anaalyze
Opporttunities

VehiclePurchase
CaRMail:ThankYou&1st VisitServiceReminder
WebSA:ScheduleServiceAppointment andSend
AppointmentReminder

ServiceVisits
DealerMenus:AdvisorPresentation
WebAQ:MultiPointInspection
DealerClub$: Reward Customers with Points for Visiting
DealerClub$:RewardCustomerswithPointsforVisiting

PostDealershipVisit
CaRMail:CSI Call/Email&ServiceReminder
WebSA:Schedule ServiceAppointment

NewVehiclePurchase
CaRMail:NewVehicleProspecting

EBIS Reporting Suite

Themostrobustreporting&analysissolutionintheindustry!

Identifies,quantifies,anddeterminesrootcausestofacilitatecoursecorrections.

DealerMenus
Advisorspresenttheright
servicestoeverycustomer
throughconsistentand
compliantmethods.
p

OnlineCustomizedMenu
Online
Customized Menu
ServiceHistoryIntegration
BuilttoMaximizeE.L.R.
OEMRequirements
DealerRecommendations
RYG
RYG ServiceAnalysis
Service Analysis

WebAQ
Technicianscompleteonline
inspections.
inspections
Advisorspresentprofessional
VehicleCarePackages.

Capturesandreportson
everyaspectofthe
inspection process
inspectionprocess
Ensuressalesopportunities
aremaximized
Includesdeclinedadvertising

CaRMail
Robust,targeted
R
b
d
marketingsolution

4contactmethods
Intensedataanalysis
Intense data analysis
Lowestcostper
contactintheindustry

Wynns
y
Benefits
EBIS
Reporting
Suite

Partnerswith
customersto
i
improveprofits
fit

Identifiessales
opportunitiesand
t k
tracksprogress

MonitorsAdvisor
&Tech
Performance
P f

DealerMenus

Buildschemical
B
ild h i l
servicesinto
menus

Illuminates
Ill
i
Titanium
Warrantystatus

Includesvideo
Includes
video
andgraphiclinks
toexplainandsell
services

WebAQ

Inspectschemical
servicesaspartof
process

Pinpoints
opportunitiesby
Tech & Advisor
Tech&Advisor

Captureslost
salesthrough
declined
advertising

CaRMail

IncludesWynn
Includes
Wynnss
coupononall
contacts

Advertises
Advertises
Titanium
Warranty

IncreasesRO
Increases
RO
countsimproving
Wynnssales

Dynatron Software, Inc.

5580 Peterson Lane, #120
Dallas, TX 75240
Toll Free: 866-888-3962
Sales@DynatronSoftware.com
www.DynatronSoftware.com