10 Step Magnetic Marketing Checklist

STEP

ACTION

Choose Specific Audience [SA]

Choose Specific Problem [SP]

(name SA by strongly held Egoic Label)

(name SP as a Top of Mind Problem)

Write WDYD Statement for Clarity

(Clear Problem? Clear Solution? Compelling?

Create Connections?)
4

Create Tantalizing Title

(Check Intimacy, SA and SP)

Brainstorm & Choose 3 Data Points

Order Data Points for Optimal Positioning

Write Content for Data Points

(Use What, Why, How Formula)

Write EBM Script (from template)

Re-Purpose EBM Script Into Other Magnetic

Marketing

(e.g. Online Video Series, Email Course,

Teleclass, Webinar, Report, Interview, Articles)
10

Distribute Marketing
(ThroughSpeaking Engagements, Joint Venture
Partner Relationships, Self-Hosted IntroWorkshops)

Magnetize Your Audience Home Learning Program

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