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  • Internet Marketing Session Plan

    Încărcat de

    Bridget Terrell
    35 vizualizări4 pagini
    This document outlines an internet marketing course for the 31st batch of the MIT School of Business PGDM program. The course will be taught over 22 sessions and cover topics such as internet micro and macro environments, marketing strategy, the marketing mix, relationship marketing, customer experience, and business-to-business and business-to-consumer internet marketing. It includes 10 case studies and recommends two textbooks. The course will be taught by Prof. Pradeep Sadarpatil, Prof. Dr. VishramRajhans, and Prof. S. Lakshminarayanan.

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    internet marketing cases.

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    This document outlines an internet marketing course for the 31st batch of the MIT School of Business PGDM program. The course will be taught over 22 sessions and cover topics such as internet micro and macro environments, marketing strategy, the marketing mix, relationship marketing, customer experience, and business-to-business and business-to-consumer internet marketing. It includes 10 case studies and recommends two textbooks. The course will be taught by Prof. Pradeep Sadarpatil, Prof. Dr. VishramRajhans, and Prof. S. Lakshminarayanan.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    35 vizualizări4 pagini

    Internet Marketing Session Plan

    Încărcat de

    Bridget Terrell
    This document outlines an internet marketing course for the 31st batch of the MIT School of Business PGDM program. The course will be taught over 22 sessions and cover topics such as internet micro and macro environments, marketing strategy, the marketing mix, relationship marketing, customer experience, and business-to-business and business-to-consumer internet marketing. It includes 10 case studies and recommends two textbooks. The course will be taught by Prof. Pradeep Sadarpatil, Prof. Dr. VishramRajhans, and Prof. S. Lakshminarayanan.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PDF, TXT sau citiți online pe Scribd
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    din 4

    Internet

    Marketing

    CONTRIBUTERS:
    Prof. Pradeep Sadarpatil
    Prof. Dr.VishramRajhans
    Prof. S. Lakshminarayanan

    MIT-SOB PGDM- 31st Batch (Sem-III): Academic Year 2014

    Internet Marketing
    31st Batch
    Session Plan
    Ses
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    Topic

    Page
    No.

    Introduction

    Internet Micro-environment

    41

    Internet Macro -Environment

    97

    Internet Marketing Strategy

    151

    The internet and the


    Marketing mix

    214

    Relationship marketing using the internet

    256

    Delivering the online


    Customer experience

    301

    Interactive marketing communications

    348

    MIT-SOB PGDM- 31st Batch (Sem-III): Academic Year 2014

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    4.
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    Maintaining and monitoring the online


    presence

    415

    Business to-Consumer internet marketing

    451

    Business-to-business internet marketing

    484

    Revision

    Topic

    Page
    No.

    e-bay thrives in the global marketplace

    33

    Zopa Launches a new lending model


    Boo hoo-learning from the largest European
    dot com failure
    Tesco .com uses the internet to support its
    diversification strategy
    The relaunched Napster changes the music
    marketing mix
    Boots mine diamonds in their customer data

    90
    141

    Refining the online customer experience at


    dabs.com
    Making FMCG brand sizzle online

    341

    207
    248
    291

    409

    lastminute .com establishing and maintaining a 478


    competitive position
    Growth , volume and dispersion of electronic
    506

    MIT-SOB PGDM- 31st Batch (Sem-III): Academic Year 2014

    markets
    Books:
    1. Internet Marketing strategy, Implementation and practice-David Chaffey, Fiona EllisChadwick, Kevin Johnston, Richard Mayer-Third Edition. Pearson Publication
    2. E-Marketing-Judy Strauss, Raymond Frost. Sixth Edition. PHI learning Private Limited.

    Faculties:
    Prof. Pradeep Sadarpatil
    Prof. Dr.VishramRajhans.
    Prof. S. Lakshminarayanan

    MIT-SOB PGDM- 31st Batch (Sem-III): Academic Year 2014

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