Scribd Logo
Încărcați

Bine ați venit la Scribd!

  • Sega Case Study

    Încărcat de

    sony7gonzalez
    530 vizualizări5 pagini
    The document discusses Sega's Dreamcast video game console project. It describes the highly competitive video game industry and how Sega's strategy has evolved over time. Specifically: - Sega opened up its software to third-party developers after the failed Saturn console. It also enhanced graphics and aimed to reduce manufacturing costs. - The development process differed between Saturn and Dreamcast - Saturn had proprietary hardware/software while Dreamcast collaborated with developers from the start. - Given a chip shortage from supplier NEC that left only a third of expected chips, Sega's operational chief had to decide whether to delay the Dreamcast launch or move forward with limited supply.

    Descriere originală:

    harvard case study of Sega case

    Titlu original

    Sega case study

    Drepturi de autor

    © © All Rights Reserved

    Formate disponibile

    PPTX, PDF, TXT sau citiți online pe Scribd

    Vi se pare util acest document?

    Este necorespunzător acest conținut?

    Raportați acest document
    The document discusses Sega's Dreamcast video game console project. It describes the highly competitive video game industry and how Sega's strategy has evolved over time. Specifically: - Sega opened up its software to third-party developers after the failed Saturn console. It also enhanced graphics and aimed to reduce manufacturing costs. - The development process differed between Saturn and Dreamcast - Saturn had proprietary hardware/software while Dreamcast collaborated with developers from the start. - Given a chip shortage from supplier NEC that left only a third of expected chips, Sega's operational chief had to decide whether to delay the Dreamcast launch or move forward with limited supply.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    530 vizualizări5 pagini

    Sega Case Study

    Încărcat de

    sony7gonzalez
    The document discusses Sega's Dreamcast video game console project. It describes the highly competitive video game industry and how Sega's strategy has evolved over time. Specifically: - Sega opened up its software to third-party developers after the failed Saturn console. It also enhanced graphics and aimed to reduce manufacturing costs. - The development process differed between Saturn and Dreamcast - Saturn had proprietary hardware/software while Dreamcast collaborated with developers from the start. - Given a chip shortage from supplier NEC that left only a third of expected chips, Sega's operational chief had to decide whether to delay the Dreamcast launch or move forward with limited supply.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 5

    Project Dreamcast: Serious Play at Sega

    Enterprises Ltd.

    Syndicate 10 :
    Yuwono Wicaksono, Takeshi Kojima, Tony Surawi, Aiwoisendin Hendrik,
    Yuslan Bayu

    1.

    How would you characterize the competitive


    dynamics in the videogame industry?

    A very tight competition environmental in


    videogame industry
    Consist of technologies that rapidly change hardware and software
    A variety of costumer
    The compatibility of software and hardware is
    very tight follow by the technology

    2.

    What is Segas competitive strategy and how has it


    evolved throughout the companys history?

    Open source application software lesson learn from


    the Saturn Projects that was failed
    Enhance the graphic engine chip (VR2)
    Minimize or reducing manufacturing cost
    Improvement in relationship with third party game
    developer
    Standardize hardware across arcade, home video, and
    PC play systems
    Transform the hardware to be more compatible with
    simplify the architecture and standardized hardware
    across platforms

    3.

    Please compare the development process of Saturn and Dreamcast game


    platforms. What are the differences and similarities? How would you
    evaluate Segas development capabilities in game software and hardware
    development?

    Similarities: both need standards to follow in the process of its


    hardware project development
    Differences:
    Sega create their own hardware and software in
    Saturn (Dreamcast), they collaborate with third party game
    developer since the start.

    4.

    How should Ueno Kunihisa, chief of operational planning, react to


    NECs production crisis, given that only one-third of all expected Power
    VR2 chips will be available? Should he delay the launch until the NEC
    problem are addressed? Please be ready to discuss your specific plans

    The deferral of the launching would damage the


    image of Sega since they have promised the
    launching in the advertising campaign.
    Even with one third of the product, Ueno should
    launch the product just to fulfill their promise to
    the costumer
    There is still a change to revise the advertising
    campaign with only launching the limited edition
    of Sega Dreamcast on the date scheduled.

    S-ar putea să vă placă și