ASSIGNMENT 2

RESEARCH DESIGN REPORT

Kelly Wong Yee Lin 0313383

Lee Jie Sheng 0314250

Nicholas Jessey Lim 0319559

Nevena Cicovic 0314613

Michelle Jeyabalan 0315084

ARTICLE 1DONT BORE YOUR VISITORS

KEEP THEM THINKING

REVIEWArticle highlights several firm points as below:

A website should be simple and interesting at the same time.

It should not be difficult or complicated to browse.

It should emphasize on its functionality over everything else.

A good website design should be able to grab as well as hold
the viewers attention.

It must be neat in terms of layout to make it easier for readers.

EXAMPLE OF A SIMPLE WEBSITE

WWW.INFINVISION.COM

WWW.INFINVISION.COM
infinvision.com is a branding
design consultant company.
Their website is simple and
easy. They use black and white
colors to make it less difficult
and complicated for its visitors.
On the other hand, the website
design is creative enough and
able to grab as well as hold the
viewers attention due to the
fonts that are used.

EXAMPLE OF A SIMPLE WEBSITE

WWW.HOCUSFOCUS.NO

WWW.HOCUSFOCUS.NO
hocusfocus.no is another good
example of a simple and
i n t e r e s t i n g we b s i t e . T h e
balance between its simplicity
and it being interesting is
achieved, resulting in a classy
look on the overall layout but
yet not in a sophisticated way.

EXAMPLE OF A CONFUSING WEBSITE

WWW.LINGSCARS.COM

EXAMPLE OF A CONFUSING WEBSITE

WWW.007MUSEUM.COM

CONFUSING WEBSITES

The 2 websites above are good examples of bad (or confusing

websites). It seems like there is a lot of things happening at the
same time the moment visitors land on the webpage. Visitors
would not know where to go next as there is no proper layout
for both websites.

ARTICLE 2DONT MAKE THEM WAIT

REVIEWArticle is well written, supported

by strong points:

Graphic images must be as

small as possible

Usage of solid colors

Usage of less colors

More design, less graphics

Less is sometimes more

EXAMPLE OF A FAST & GOOD LOOKING

WEBSITE:
www.nickonken.com

WWW.NICKONKEN.COM
nickonken.com is a
photography website. Despite
it being filled with graphic
images and videos, the page
can load in a very short time
due to its simple and classic
design using very little colors.
The design interface is not
complicated and is
comfortable to be viewed as
well.

EXAMPLE OF A FAST & GOOD LOOKING

WEBSITE:
marcinkaniewski.com

MARCINKANIEWSKI.COM
marcinkaniewski.com is also another
good example of a fast and goodlooking website. It rules out the
misconception that photography
websites will tend to lag because it
has too many images in it. This
creative homepage features more
than 60 images and allows one to
change the background colors to
grey and white from black according
to the visitors moods without having
them to wait.

CORPORATES WANT IT FAST!

A fast loading website is important to people whose time is
equal to money, especially those working in the corporate world.

A brand designer or website designer must ensure that websites
which involves major corporate usage to be fast and efficient. In
this case, it is not a primary concern on whether the design of
the website is attractive or not. Rather, their main concern is to
be able to get things done fast.

Banking sites

Government Portals

Airline Websites

Stock Market Sites

LEISURE PLEASURE
Websites which are designed for leisure purposes are also better
if they load fast. Some people might be able to compromise if
the websites are slow and laggy (because they are not in a rush).
They will also tend to be attracted to creative and beautiful
layouts rather than their loading speed. However, it will definitely
be a bonus if a website is at the same time visually attractive and
fast to load.

Online Shopping

Websites

E-ticketing Websites

Food Delivery

Websites

Lifestyle Blogs

ARTICLE 3FIND OUT WHAT COLORS WILL CAUSE

YOUR VISITORS TO HATE YOU

REVIEWThis article states the very basic rules of color

usages in a website in order to make it
attractive.

However, we feel that this article is only meant
for individuals who wishes to create a basic,
simple website. In other words, this article is
not applicable to people who are creative and
likes to think out-of-the-box.

To these people, this article might be a
limitation for them to unleash their creativity
because they can produce an equally
outstanding website using the correct color
palettes and relevant themes.

REVIEWThis article states that one should use the colors

red and yellow sparingly, as they would not want
the readers to strain their eyes.

But, this cannot be implemented in all websites as
some website designers are actually able to
produce stunning websites that comprises of red or
yellow as their primary colors and at the same time
attracts the readers attention without causing
discomfort.

This is mainly due to the complementary colors
that the designer uses alongside with red and
yellow. Another possible reason is also because the
2 colors are well-related to the overall concept of
the website itself.

EXAMPLE OF A RED-COLORED THEME

WEBSITE
www.caferouge.co.uk

WWW.CAFEROUGE.CO.UK
www.caferouge.co.uk uses red
(or more specifically rouge
red) as their primary color, but
yet it gives a warm sensation
without causing any
discomfort. The usage of red,
forest green, licorice black,
decoratoers white, ricotta grey
and rose pink creates an
almost-perfect palette for this
website.

EXAMPLE OF A RED-COLORED THEME

WEBSITE
www.kitkat.com

WWW.KITKAT.COM
kitkat.com uses red as their
primary color simply because
red is the color of its branding
image. It is more recognizable
and memorable to its
consumers.

EXAMPLE OF A YELLOW-COLORED THEME

WEBSITE
www.enterprisefoundation.net

WWW.ENTERPRISEFOUNDATION.NET
enterprisefoundation.net uses a
large amount of yellow in its
website, and again, due to its
complementary palette, the color
yellow has not only caught the
attention of visitors but at the
same time elevates the whole
website into something creative
and innovative, creating a sense
of comfort to the visitors due to
the wise choices of colors to be
used with yellow.

EXAMPLE OF A YELLOW-COLORED THEME

WEBSITE
designcharts.com

DESIGNCHARTS.COM

designchar ts.com is a very

simple yet exquisite website as
it only uses main colors of
yellow, black and white. This is
a classic combination of colors
that most designers will use.

ARTICLE 4NAVIGATION

REVIEW
This article has managed to provide the fundamentals of website
navigation. The name or logo of the company should be on top of
every page in the website. It is important to showcase ones companys
logo on every page so that the visitor can be constantly reminded of
where they are, and a repetition could create a cognitive imprint in their
unconscious minds. Links used in a website should be easy to
understand (universally) to avoid confusion. For the navigation to work
well one should use different colors for links that are visited and
unvisited. This serves as a very good guidance for the visitors to let them
know where they are without them remembering themselves.

EXAMPLES OF GOOD
NAVIGATION

EXAMPLES OF GOOD
NAVIGATION

REFERENCES
http://www.drumbeatmarketing.net/seo-blog/web-design/the-smartphone-umbilical-cord

www.infinvision.com

www.hocusfocus.no

www.lingscars.com

www.007museum.com

www.nickonken.com

marcinkaniewski.com

www.caferouge.co.uk

www.kitkat.com

www.enterprisefoundation.net

designcharts.com

www.malaysiaairlines.com

http://www.hasil.gov.my/

http://www.maxis.com.my/en/personal/whats-new.html

https://www.cimbclicks.com.my/

http://www.maxis.com.my/en/personal/whats-new.html

http://punkave.com/