Case study: Chip

Seng
Strategic
Strategic plans aim to focus an organizations vision and priorities in response to a
changing environment, and to ensure that members of the organization are
working toward the same goals
consider a range of future outcomes, trends and unknowns to arrive at a set of
strategies that best use organizational resources.
Most strategic plans incorporate a SWOT
Simply put, strategic planning is a continuous process that guides organizational
action and behavior

Operational
Most operational or business plans are focused on short-term objectives
Operational plans provide a detailed road map that outlines how activities will be
accomplished and by whom.
Additionally, operational plans view the future as known
Ownership of http://www.quinnstrategygroup.com/

 Top mgmt. Decentralise and

empower its line management
All divisions are accountable to a
set of strategic & financial
objectives
All forms of
targets/rewards/compensations
will be aligned to these set of
objectives

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