Rooh Afza

Summer Drink Of The East

Syrup ROOH AFZA is more than a cold drink. A blend of pure crystalline sugar, distilled
natural extracts of citrus flowers, aquas of fruits, vegetables and cooling herbal
ingredients, ROOH AFZAs cooling effect is long lasting for it not only instantly
quenches the thirst but also rapidly cools the entire system and gives back the body
the vigor, vitality and freshness depleted by excessive heat.
ROOH AFZA can be drink mixed in plain water or it can be made into a refreshing,
delicious milk shake. It can also be used for making ice cream and faloodas.
ROOH AFZA is a recognized refreshing drink of the EAST and has surpassed the total
consumption of other such syrups in Pakistan and abroad.
History

In 1906, Hakim Abdul Majeed, a physician of Unani herbal medicine, founded his clinic
in Old Delhi, the following year, he launched Rooh Afza, from an establishment at Lal
Kuan in Old Delhi. Following the partition of India in 1947, while the elder son stayed,
the younger son migrated to Pakistan and started a separate Hamdard from two rooms
in Karachi.
In 2010, chef Nita Mehta was roped in by Hamdard Laboratories to create new
mocktail and dessert recipes for Rooh Afza, their all season summer drink, which was
used in a new marketing campaign.
Rooh Afza is a non-alcoholic concentrated squashmade with fruits, herbs and
vegetable extracts. It was formulated by Hakeem Hafiz Abdul Majeed in 1906
in Ghaziabad, India and manufactured by the companies founded by him and his
sons, Hamdard (Wakf) Laboratories. Since 1948, the company has been manufacturing
the product in Pakistan, as well as India. Other companies formulate the same unpatented recipe in India, Pakistan and Bangladesh. The specificUnani recipe of Rooh
Afza combines several of popularly-believed cooling agents, like rose, and used as
remedy for loo, hot summer winds. It is sold commercially as a syrup to
flavor sherbets, cold milk drinks, ices and cold desserts, such as the popular falooda.

Ingredients[edit]
Its original formulation included:[7]

Herbs: purslane ("Khurfa seeds", Portulaca oleracea), Chicory, wine-grape raisins (Vitis vinifera),
European white lily (Nymphaea alba, blue star water lily (Nymphaea nouchali), lotus
(Nelumbo), Borage and Coriander

Fruits: orange, citron, pineapple, apple, berries, strawberry, raspberry, loganberry, blackberry,
cherry, concord grapes, blackcurrant and watermelon

Vegetables: spinach, carrot, mint and mp hng (Luffa aegyptiaca)

Flowers: rose, keora (Pandanus fascicularis), lemon and orange

Roots: vetiver (Chrysopogon zizanioides)