The Academy for Technology & the Classics

Lesson Plan
Instructors name: Cermanski

Course/Grade: Yearbook

Week of:
Monday, December 1 to Friday, December 12,
2014

Unit Name:
Selling Ads/Fonts/Cover

Common Core/ NM Content Standards: NMVA 7

Essential Question(s):
What is an ad?
What is a sales pitch?
How can I persuasive to sell ads?
How can I target appropriate businesses to
sell ads to?
Other considerations (modifications,
accommodations, acceleration, etc.):

Connections (prior learning/prior knowledge):

Students are familiar with ads from
magazines and TV

Resources/Materials

Teacher:
Struggling students will get more one-onStudents: Handouts on selling ads
one instruction
Advanced students will be encouraged to
help others
Assessment (How will you monitor progress and know students have successfully met outcomes?)

Daily: Daily observations of sales pitches

This Week: Completion of the sales pitch
Unit: Selling an ad
Time allotted
MONDAY 12/1
TargetTSW learn how to
create a call for art. TSW know
this once he/she finishes his/her
call for art.

TUESDAY 12/2
TargetTSW learn how to
decide on a final font for the
yearbook. TSW know this
when the class has voted on a
font.

Lesson activities for instructor and students

Finish voting for backgrounds
Tally winners/announce
While students are waiting create a Call for Artinclude that
we are looking for student-designed backgrounds, format, size,
send submission as jpeg or Publisher file, email address for
submissions, date submission due, etc.
(1F)Embedded Formative Assessment: Critique on backgrounds
(1B)Closing Activity: Review on how to do final changes
Critique with winning backgroundswhat should be
changed
Work on changes for final backgrounds
Save background into Backgrounds folder
LastnameNameofBackground
Peach should save her layout to Backgrounds folder

Describe Cover and Font Projectscan whats needed

today or tomorrow

(1F)Embedded Formative Assessment: Cold call on how to mix 3

different fonts together successfully
(1B)Closing Activity: cold call on font project
WEDNEDSAY 12/3
Learning Target- TSW learn
how to target businesses to sell
yearbook ads to. TSW know
this when he/she has identified
5 businesses to sell adds to.

THURSDAY 12/4
Learning Target-TSW learn
how to write a strong sales
pitch. TSW know this when
he/she has written a
personalized sales pitch.
FRIDAY 12/5
TargetTSW learn to get
feedback from partner on sales
pitch. TSW know this when
he/she makes at least one
change to sales pitch based on
feedback given.
MONDAY 12/8
TargetTSW learn to get
feedback from entire class
about sales pitch. TSW know
this when he/she makes one
adjustment to pitch based on
class feedback.
TUESDAY 12/9
TargetTSW learn how to
effectively deliver a sales pitch
to businesses. TSW know this
when he has spoken his/her
sales pitch to at least 5 business
owners and managers.

Hand out ad project/review tips

Brainstorm on board businesses that students/family
members of ATC frequent

Hand out Font and Cover Project

Finish edited background

Finish Call for Art

(1F)Embedded Formative Assessment: Cold call on directions for

ad project
(1B)Closing Activity: Review on Ad project
1. Finish edited background
2. Finish call for art
3. Work on Font and Cover project
4. Work on sales pitch & type
(1F)Embedded Formative Assessment: One on one check on sales
pitch
(1B)Closing Activity: Share pitch with class
Finish Font and Cover project
Finish sales pitch
Practice sales pitch with partner and get feedback
If time is left, have students present their pitches to the entire
class.
(1F)Embedded Formative Assessment: Sales pitch presentations
(1B)Closing Activity: Which sales pitches were very effective?
Ineffective?
Finish present sales pitches to class and get feedback
Tips for calling businesses
Call businesses and record in ad accountability form in Ad
Sales folder in MAYB
(1F)Embedded Formative Assessment: Cold call on how to record
ad sales
(1B)Closing Activity: Check in on who sold ads!
Finish calling businesses
(1F)Embedded Formative Assessment: Cold call on how to record
ad sales
(1B)Closing Activity: Check in on who sold ads!

WEDNESDAY 12/10
TargetTSW learn how to
participate effectively in a
critique. TSW know this once
he/she makes several strong
comments.
THURSDAY 12/11
TargetTSW learn how to edit
his/her yearbook page based on
feedback from students. TSW
know this once he/she makes
changes based on feedback
from peers.
FRIDAY 12/12
TargetTSW learn how to
participate effectively in a
critique. TSW know this once
he/she makes several strong
comments.

Do NowBe sure work is saved in MAYB and come around

the table for critique
Present Fonts and Covers and vote on winners!
(1F)Embedded Formative Assessment: Critique
(1B)Closing Activity: Check in on who sold ads!
Edit Photos from Club/Class/Sports page and work on page

(1F)Embedded Formative Assessment: One on one check on

changes being made to pages
(1B)Closing Activity: Student share edits

Present club/class/sports page and do critique

Make any necessary changes

(1F)Embedded Formative Assessment: Critique

(1B)Closing Activity: What did you learn from the critique and
how can you make those changes to your pages?