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Five Forces
Model:
Fertilizer Industry
Of
India
Submitted by :
Yogesh Sharma (37), Sagar Shinde (38), Shiraj Sherasia (39), Shruti Gupta
(40),
Shruti Srivastava (41), Swati Randhawa (42)
Michael Porter …
“An industry’s profit potential is largely determined by the intensity
Types of Fertilizers
1.Organic
Biofertilizers, Manure, Green Manure, Vermicompost
1.Inorganic
Urea, SSP, DAP, MOP, SOP etc
Introduction to Fertilizer Industry
•
• As per the GOI in March 2007, Indian Fertilizer industry had made a
production of 120.61 LMT of Nitrogen and 56.59 LMT of Phosphatic
nutrients.
• The installed capacity if Urea in India is estimated to be 207.57MT. The
production of urea in India has reached near self sufficiency.
• India is the 3rd largest fertilizer producer in the world.
• The raw materials and intermediates products for phosphoric fertilizers are
imported in large scale to meet the requirements of domestic market. The
requirement of Potash is entirely met entirely through imports.
Future Trends
• 2007-08 Demand was 26 million MT
• 2008-09 Demand 29 million MT against supply of 20 million MT
• 2011-12 Expected production 35.5 million MT
• Gujarat is expected to play a leading role in fertilizer production
– Technology/Equipment problems
– Raw material shortage
– Power shortage
– Labor shortage
– Stringent Government Policies
Import
High International Prices
A. SUBSTITUTES - Threats of substitutes
•
Substitutes :
2. Manures.
5. Vermicompost
E.g. Roundworms
•
Substitutes are taking the place of chemical fertilizers at a
very fast pace for the following reasons:-