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Presentation Skills Instruction Activity 2: Before my Business Communications class gave their
informative and persuasive speeches and my Introduction to Business and Technology classes performed
their workforce unethical behavior skits, we went over rubrics that would be used for public speaking
mainly for persuasive and informative speeches. I asked the students to watch for pros and cons when
listening to guest speakers based on the criteria mentioned on the rubric. All students must critique each
guest speaker by writing a page response in their journal.
Persuasive Speech Rubric:
Persuasive Speech Rubric
Evaluator: ______________________________
Speaker _____________________________
Score ____________________
Criteria
Topic _________________________________
Effectively Accomplished
Partially accomplished
3
5
Attention
Getter
Not accomplished
No attention getting
strategy was evident. No
clear or relevant connection
Thesis
Statement
No thesis statement
(implied nor explicit). Main
points are not clearly
identified, audience unsure
of direction of the message.
Connection
w/Audience
Subject
Knowledge
Provides irrelevant or no
support. Explanations of
concepts are inaccurate or
incomplete. Listeners gain
little knowledge form
presentation.
Organization
General
structure/organization
seems adequate but some
blurring between main
points and supporting
details. Logical flow, but no
clear signposts for smooth
transitions.
Logical
appeal
Emotional
appeal
Appeals to audience
emotions (anger, fear,
compassion, etc.) to
achieve the persuasive
language to capture
audience emotions.
Credibility
Eye contact
Body
language
Voice
Monotone or inappropriate
variation of vocal
characteristics. Inconsistent
with verbal message.
Fluency
Thesis Statement
Connection with
Audience
Organization &
Subject Knowledge
Credibility
Delivery: Body
Language
Effectively
Accomplished
Effective use of
attention-getting
strategy (quote,
statistic, question,
story, etc.) to capture
listeners attention and
to introduce topic (5)
Speaker clearly
formulated and stated
thesis statement to
identify topic and
encompass main points
of presentation (5)
Thoughtful audience
analysis reflected
through choice of topic
and supporting
evidence (5)
Main points are clearly
distinguished from
supporting details;
depth of content
reflects knowledge and
understanding of topic;
main points adequately
substantiated with
timely, relevant and
sufficient support (15)
Sources of information
are clearly identified
and establish credibility
(5)
Consistently and
effectively used eye
contact to establish
rapport with audience;
inconspicuous use of
notes and effective
scanning (5)
Expressive, dynamic
and natural use of
Performance Indicators
Partially Accomplished
Not Accomplished
Attention-getting strategy
used but did not seem to
adequately capture
audience attention and/or
lead to desired outcome (3)
No attention-getting
strategy was evident (0)
General
structure/organization
seems adequate but some
blurring between main and
supporting details; logical
flow but no clear
transitions; further
explanations needed to
support content (10)
No thesis statement;
main points are not
clearly identified and
audience is unsure of
the direction of the
message (0)
Topic seems irrelevant
to audience needs and
interests; no attempt
made to connect topic
to audience (1)
Lack of structure; ideas
not coherent and
transitions are forced or
blurred; difficult to
identify beginning,
middle, end; no support
for ideas; little
knowledge gained by
audience (5)
Failed to identify
sources; no attempt to
establish credibility (0)
Delivery: Vocals
Closing/Summary
with audience;
distracting movement or
other behaviors (1)
Ineffectively summarizes
main ideas; closing did not
seem to adequately capture
audience attention (3)
Inappropriate variation
of vocal characteristics;
excessive fluency errors
interfered with message
comprehension;
excessive use of fillers
(1)
Comments:
_________
_________
_________
_________
Standards:
BMA-IBT-1, BMA-BT-1, BMA-BC-1: Demonstrate employability skills required by business and industry.
1.1 Communicate effectively through writing, speaking, listening, reading, and interpersonal abilities.
Students in all three classes of the Business and Technology pathway have to give an informative
speech using PowerPoint as one of their visual aids on the following subjects:
Introduction to Business and Technology An unethical behavior in the workforce presentation
Business and Technology Technology in the 21st Century
Business Communications Each student picks a different country and presents an informative
speech on International Business between his/her choice and the United States.
Business Communications students also have to perform persuasive speeches, how-to speeches,
and impromptu speeches.