Adverts and USP

Monty the penguin (John Lewis)

Anthropomorphism-snowman, bear and the hare
Narrative and story line
Selflessness
The gift- religious is there but not overt
Samaritan
Symbols-snow, Christmas tree, Christmas lights, colours
Songs which have relation to the storyline and is also a song in which someone can
remember
Body language
John Lewis are seen as expensive although have their worth and can afford there advertisements to
be made. They sell many products and also the way people dress and use their body language shows
that they are a unique shop. The customers are important to the company.
Mac book air
Creative
Targeting the majority
It was for the mac book
Advertises the different stickers
Known brand so you would want the need to have one
The logo is the main point of the advertisement
Simple idea of the advertisement
Beat of the music is important
Sainsburys
Emotional
Wouldnt expect this would relate to Sainsburys
Competitive with john Lewis
Taking the idea of having a narrative in the advertisement
Instrumental music if there was singing it would of distracted people attention
They are singing silent night
Symbolic references to love thy neighbour
Shows the similarities of both armies
Historical references
The first Christmas
They are all thinking about family and love during the advert
A small reference to food during the advert
Christmas is about sharing
Religion
Presents