Documente Academic
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Developed Economies
Country resources are well developed and abundant Example : USA , UK
Enables firms to enjoy specialization benefits Continuously challenge each others
competitive advantage
Enhance their Marketing Capabilities R&D and marketing expertise
Barriers to Entry Patents , Consumer Loyalty
Emerging Economies
Country resources are crucial and relatively deficient Example: Indonesia, Russia,
Ukraine, Venezuela
Summary :
Product Diversification --- Positive Performance
International Diversification --- Negative Performance.