Documente Academic
Documente Profesional
Documente Cultură
III
Ierarhizarea
analitica a
criteriilor
Nivel de maturitate
Kaufland
Penny
Market
XXL
21.3
18.8
0%
25%
50%
75%
100%
3.75
2.5
1. ACCES
1000
25
200
Localizare convenabil
100
2.5
PK
1.88
1.88
250
6.25
PK
4.69
4.69
50
1.25
0.94
1.25
Orar convenabil
150
3.75
PK
3.75
3.75
Parcare
50
1.25
1.3
0.94
200
3.8
2. PRODUS
1000
50
29.38
32.81
Produse de calitate
100
3.75
3.75
25
1.25
0.63
0.63
150
7.5
PK
5.63
5.63
75
3.75
3.75
2.81
150
7.5
PK
3.75
3.75
200
10
7.5
50
2.5
1.25
0.63
Dispunere convenabila n
magazin
25
PK
PK
50
100
Preocuparea magazinului
pentru produse noi
150
7.5
3. PRET
1000
25
450
P
K
2.5
1.88
5.63
10.94
18.44
5.63
8.44
3.75
3.75
1.56
6.25
231.25
296.88
3.13
6.25
62.5
93.75
56.25
112.5
100
75
9.38
9.38
265
245
11.25
300
7.5
KP
Carduri de fidelitate
250
6.25
4. SERVICII
1000
500
25
12.5
250
125
450
225
200
100
Serviciu de mpachetare n
pungi
75
37.5
5. EXPERIENTA
1000
400
150
60
KP
30
30
250
100
KP
50
50
Personal politicos
50
20
20
Competena leadershipului
50
20
15
10
25
3.75
Oferte
speciale/reduceri/discount-uri
K
x
500
400
P
P
KP
x
K
P
500
1000
200
PK
1000
150
557.8
%
Caracteristici Kaufla
nd
%
Penny
Ecart
Marke
t XXL
Delta
ACCES
85
75
10
-3
PRODUS
PRE
SERVICII
58.75
43.75
46.25
65.63
73.75
59.38
-6.88
-30
-13.1
3.4
8
65.6
EXPERIENA
66.25
61.25
5.0
-20.0
150
611.9