BRM

1)A restaurant chain regularly conducts its customer satisfaction survey.Last yr and this yr survey
indicated decrease in satisfaction level in one of its restaurants.What type of research design you
would choose do research and why?
ANS)EXPLORATORY DESIGN

ANS)LONGITUDNAL DESIGN ,MULTI

Project on Dettol
STRATEGIES AND OBJECTIVES
Reckitt Benckiser's objective is to generate above industry average profitable growth by:
Focusing on building the power brands in high growth categories
Geographic expansion of the portfolio
Continuous innovation
Higher investment in brand building
Margin expansion and cash conversion to fund reinvestment in core brands and to
growreturns to sharehold